The Why Of ‘Latino Rebranded’
I’m not sure if I’ve ever posted the reason I made the transition from a Latino politics blogger to an active social media advocate within the Latino social media. So here we go…
My original blog – LatinoPundit – served a purpose to fill a void of the lack of Latino bloggers. I wanted to bring Latinos into mainstream discussions about politics and society, and also raise awareness of Latino subject matter. That was done for over a period of 5 years. Nowadays, you can find Latino blogs on a plethora of topics. With that purpose now filled, there was no reason to continue with the Latino Pundit blog.
With the knowledge that the Latino population is growing, I knew that Latinos would be more closely examined. And who else, but big businesses would have an interest? So with social media growing as well as the Latino population, it only made perfect sense that marketers would begin to enter this area.
I’ve had 5 years of experience online interacting and community building before social media became trendy…and from this advantage , I knew that I’d be ahead of any marketer without this type of experience. Thus I entered the Hispanic marketing world and rebranded my self as such.
One significant contribution to the Latino community was the national community feature for Latinos In Social Media (now called LATISM), building off the idea AnaRC had from her tweet “Where are all the Latinos on Twitter,” and the directory of Latino professionals. Call it being at the right place at the right time, because if I didn’t see Ana’s tweet, LATISM probably would of not happened. Thanks to all those involved with LATISM, the very first Latino based social media seminars took place in NY, then FL and DC followed…a fourth and what looks to be the largest yet is taking place this September. (If you can, catch LATISM in action via tonight’s Twitter party.)
My continued purpose in social media is to contribute to Latinos and social media as a whole from this blog to continuing projects that serve the greater community.
Popularity: 50% [?]
Thanks for all your efforts Louis. I’ve learned a lot from you and your (our) fellow LATISM community over the last year. I hope to join you in L.A. this September. Adelante!
Thank god for Ana’s tweet. If not for that and you, I wouldn’t have been involved in LATISM either. It is such a great organization. Keep up the good work.
@Miguel A. Corona
Same here brother…thanks for your continued support – it wouldn’t be the same w/out you…and you’re right – LATISM is OUR community.
@Carolyn G
Hi Carolyn, thank goodness that you are behind us and involved. It would be nothing w/out you and everyone who makes up LATISM.
It was an honor to finally meet you yesterday. We need more forward thinkers. Glad that @AnaRC and you had the vision! I think you are on the right path with Latino Rebranded! Siempre Adelante!
I am proud to be an active member and now Board member of LATISM. Working hand in hand with Ana, Louis and the board – ALL amazing professionals in their own realms- is both an honor and a source of daily inspiration.
I look forward to continuing our journey together and giving the true power-holders [the thousands of Latinos in our LATISM community] every ounce of might we have.
Here’s to the success of ALL Latinos!
Louis: you and LATISM have done some amazing work and whats great is that its just the beginning. There is no stopping now. I am proud to be your friend and supporter of LATISM and all Latinos! Have a great weekend.