The Social Media Evolution
Subtitle: The Social Web
You’re just going through a phase…
IF you define social media as Facebook or Twitter then you may believe it is a fad – and you’d be correct! But if you define social media as sharing, connecting and online conversations then you know social media is the future.
Revolution, set to evolve
If you understand the leverage of social media then your social media footprint is present on multiple portals. The mechanics of administering these multiple identities presents a challenge and problem. Therefore, the streamlining of social media is the natural next step toward a social web:
Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience.
Web 3.0
What we will see next year:
- A mainstream move to open-source platforms.
- Users will have the ability to traverse the internet with their social media profiles “in tow.”
- True ‘real time’ experience with applications that allow people to interact independently from current social media silos such as Facebook/Twitter.
The future web will remove current bias concerning social media. If you don’t like Facebook, or Twitter or any other social media silo, web 3.0 will remove those brands and boundaries. People (and consumers) will turn to the web in droves. The internet will take on a dominant, mega-media presence. We may safely say that Web 2.0 has set the stage for Web 3.0.
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