Comments on: Target Hispanics Or Target Latinos?

By: chicanismo

chicanismo — Wed, 31 Mar 2010 03:18:04 +0000

[...] somebody gets the idea of saying that conservative values are male and Leftist values are fema…Latino Rebranded: Social Media and Latinos Target Hispanics …October 10th, 2009 Leave a comment Go to comments. This is an old debate it's filled with emotion, [...]

By: WiseLatinaMSW

WiseLatinaMSW — Thu, 10 Dec 2009 16:30:24 +0000

RT @LouisPagan: @WiseLatinaMSW http://bit.ly/8V8mIl

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By: Louis Pagan

Louis Pagan — Wed, 09 Dec 2009 23:13:32 +0000

@WiseLatinaMSW http://bit.ly/8V8mIl

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By: Orietta E. Ramirez

Orietta E. Ramirez — Sat, 28 Nov 2009 19:57:00 +0000

RT @tweetmeme The Blog Of Louis Pagan » Target Hispanics Or Target Latinos? http://bit.ly/BGDeB

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By: blastcreativo

blastcreativo — Mon, 02 Nov 2009 11:03:33 +0000

Target Hispanics Or Target Latinos? – http://shar.es/axSlR

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By: Joe Ray

Joe Ray — Fri, 23 Oct 2009 04:42:27 +0000

I agree, Latino is cooler, while Hispanic a bit “older” or institutional(?). I use them both. However, I still identify myself as Chicano. The travieso in me likes throwing in a little conundrum on labels, just when others are comfortable with Hispanic or Latino, I like the fact that Chicanismo scratches the surface with a bit of unease.

By: Louis Pagan

Louis Pagan — Thu, 15 Oct 2009 02:43:49 +0000

@Jose Huitron Jose, Yes I agree Jose...I think each term attracts and thus defines to an extent the person who embraces it.

By: Louis Pagan

Louis Pagan — Thu, 15 Oct 2009 02:42:37 +0000

@Maria
My personal preference is Latino, as well…it’s just cooler.

By: Jose Huitron

Jose Huitron — Tue, 13 Oct 2009 05:29:27 +0000

Great post.

I really can’t say I have a preference either way but I do see the dynamics that surround both ‘Hispanic’ and ‘Latino’.

For me, the differences that can lead to a preference are a combination of cultural and social factors.

Thanks~

Jose H.

By: Maria

Maria — Mon, 12 Oct 2009 14:55:38 +0000

My personal preference is Latino.

Perhaps because historically I associate the word “Hispanic” with negative notions of lost wars, racism in the 60s/70s and perhaps more than anything I really don’t like it’s quasi sounding similarity to “spic”.

As per “Latino”, it’s spelled as it’s pronounced and it’s pronounced the same in English and Spanish and because of it’s Spanish sound it accentuates our pride. And now that in numbers we are the largest minority, the word even seems to more powerful.

What are the experiences that makes you prefer one over the other?

Thanks,
Latina Maria