Twitter Stats from LatAm
Subtitle: Laitnos in social media kicking butt in LatAm. Latinos from both sides of the American hemisphere are devouring social media. Check out the latest bullish graphs and read on… Mas: You can find them on Twitter by following #latism #latam #latino #hispanic AKPC_IDS += "1903,";Popularity: 13% [?] Read More
They Come In Threes
Subtitle: Tech Challenges I’ve had some tech challenges recently: Blog was not posting – fixed Hootsuite application on Blackberry not connecting and draining battery – not fixed. Trouble with obtaining an account password – not fixed. While these are not catastrophic, they are annoying and are causing an inconvenience to posting and updating. Don’t you love technology? AKPC_IDS += "1898,";Popularity: 10% [?] Read More
Measure not Social Media by your Success
Subtitle: Social Media is not about you. Many people, especially those in business pretentiously consider only what they do in social media as the sole criteria to deem what others do as worthwhile or successful. Marketers consider only marketing, advertisers consider only advertising, public relations consider only public relations…thus the list goes on…as the only respectful endeavor within social media – everything else is an... Read More
Pepsi Yo Sumo, Displays Social Consiousness
Subtitle: How will Coke Respond to Pepsi Yo Sumo? Have you seen what Pepsi Yo Sumo is doing? Pepsi Yo Sumo isn’t a new viral-video craze combining a soft drink and a large, scantily clad Japanese man. Rather, it’s an effort by Pepsi and Latin Internet company Terra to encourage Hispanics in the United States to participate in Census 2010.The viral campaign is aimed at second- and third-generation U.S. Hispanics, encouraging them to... Read More
Copies of Copies
Subtitle RE-RE-RE-RE-RE-Tweet Social media can get monotonous when everyone is doing the same thing. There are certain principles and techniques that do work, and caution to the brave? soul who dares to diverge. What I’m not talking about is quite different – be original, be yourself because there will never be another person like yourself. EVER! I wrote this on Facebook earlier, which turned into a funny thread thanks to the public. Here... Read More
Not all Social Media is Social
(Please note: this piece is an observation with no judgements made, and only serves as an observation and not a criticism.) Generally, social media is understood as a conversation between people on the web…as opposed to old media, which is a conversation of a few to the many. That being said, there are people who use social media as if it were old media, meaning they are using it as a one way announcement platform and not mingling with the public... Read More
Non-Professionals Are True Stars Of Social Media
Subtitle: It is not the people that should look to businesses, businesses should look to the people. Our visions of where influence derives is skewed. Professionals do not make influential changes, but only identify, define, and market them. Trends In his book “The Tipping Point,” Gladwell talks about Hush Puppies shoes and how they went from almost being discontinued to a hugely successful brand. Hush Puppies became a fad in lower... Read More
Goals And Strategy Keeps You Ahead
Despite conventional advice that one should be authentic and helpful regarding social media, truth is that those traits alone – even talent! – will not be enough to make you stand apart from the pack and blaze your own trail. You’ll need an objective and a good sound strategy to get you where you want to go, granted you have a clear direction of where you want to go in social media. Desire alone won’t cut it. You must be... Read More
Google Buzz Fragments Your Blog’s Comments
With the announcement of Google Buzz, I’ve been thinking a lot about the Comments feature in blogs. I don’t want to say that Buzz is necessarily bad for blogs, but it can de-augment a very powerful pillar of blogging – the Comments section. Let me back up a little. In October, I talked about the importance of publishing your content on a blog that you own versus a social media site like Facebook or Twitter. I subtitled the post... Read More
Social Media – Pre and Post 2010
While social media is undeniably hot, without evidence of burning out, many established organizations and businesses have been exceedingly slow in accepting social media as the new engagement platform. In the face of prudence, speculation and convention, enthusiasts – evangelists – have pressed forward with a new and unpredictable, yet powerful and stable form of communication that has haulted an entire industry and forced it look over... Read More
What Type Of Social Media User Are You?
Subtitle: What side of the fence are you on? When it comes to social media, are you on the outside looking in or on the inside looking out? This is the question I ask myself when I encounter someone involved in social media. It gives me insight to their level of engagement, which is important to me toward my own expectations. Insiders If you’re one who uses social media to interact with friends and family, then your consider an insider. ... Read More
Your Purpose In Social Media
Subtitle: The Why of it All Without definition, one is left to be interpreted and thus defined by others. More so, without definition one has no purpose and drifts to the will of the tides. I’m going to briefly point out some things I have my sights on within the realm of social media. I encourage you to do the same from time to time going forward. In no special order here are some goals which have been set in motion and are continually... Read More
Social Media Broad Strokes
Subtitle: What social media has to offer? With new media one discovers a personal pulpit. For those engaged in new media, theirs is a public launch platform. New media offers many benefits that are fairly easy to discern. Such are: communication/conversation sharing/connecting (community) increased transparency of business/organizations democratization of media. From this short list, we can see a concentration of potential. Explore... Read More
The LISTA Social Media Panel Goes On Video
My good pal Julito (@julito77) took a video of the panelists that participated at LISTA event last week. Take note of the #vivaviernes and #latism tags. AKPC_IDS += "893,";Popularity: 4% [?] Read More
Media Needs Your Dialogue
Subtitle: The Need To Pursue Media The ability to cement your message within the stream of media conversation is more vital NOW than ever before. We stand at the cusp of change. With history unfolding before us, we must ensure our views engage the forefront of America’s, and thus the world’s conciousness. Otherwise, others will define everything for us. This is why I’m a huge advocate of new media. It provides the tools,... Read More
