Latino Rebranded: Latinos and Social Media

Subtitle:  Hispanic Media Myths

A great article…it even seems to have some picante to it as it’s spiced up with some humor and witty lines.

If you have some image in your head of a poor campesino looking confusedly at a computer screen, delete it. Replace that with an image of Perez Hilton tweeting and blogging and instant-messaging all day. In fact, Latinos far outpace Anglos in online and mobile usage. Of all wireless users in the U.S., 39% of U.S.-Hispanics use their mobile devices to read the news, in comparison to just 17% of non-Hispanics.

Note the quick change to ‘Latino’ from ‘Hispanic’ when talking about online/mobile usage.  I almost got excited about that, but then noted that Hispanic and Latino are used interchangeably throughout the piece.  It’s still a great read.

Popularity: 6% [?]

Subtitle:  The Need To Pursue Media

The ability to cement your message within the stream of media conversation is more vital NOW than ever before.  We stand at the cusp of change.

With history unfolding before us, we must ensure our views engage the forefront of America’s, and thus the world’s conciousness.  Otherwise, others will define everything for us.

This is why I’m a huge advocate of new media.  It  provides the tools, which enables the masses to thrust forth with their stories and viewpoints.

If you are not so inclined, that’s okay but please support those who express this interest.

Popularity: 6% [?]