Latino Rebranded: Latinos and Social Media

Subtitle: A double underrepresented group gets represented.

LATISM

In an effort to represent a double underrepresented group (women + Latina) LATISM, gives us the very first 2010 Bloguera survey.  Here’s some key findings courtesy of WiredLatinos:

• Young:The largest group of respondents is between 30 and 39
• Mothers: 83% has between 2 and 4 kids
• Heads of household: 70% is either single, divorced or separated
• Yearly Earnings: Of the respondents, 46.5% reports earnings of $80,000 – 89,000 a year, closely followed by 44% who earn $30,000 to $39,000 a year. Less than 3% reported earnings of $100,000 or more
• Committed:
  • 75% blog two or more times a week
  • 77% have invested in their own domain
  • 98% plus are active in social media
  • A surprising 72% blog primarily in English
  • 62.7% blog about Parenting, followed closely by Latino issues [54.4%]. Other popular topics included Heritage/Culture, Cooking/Recipes, Beauty/Fashion, Art, Technology and politics
  • While 37% of Latinas blog mostly about their ethnicity, most of them seldom or ever focus on this factor
  • Most feel being a Latina has helped them find sponsorships and readers and readers, but in general feel they get less opportunities compared to non-Latinas
• Mobile Usage:
  • 81% use their cell phones to tweet
  • 90% use their cellphones for FaceBook
  • 93% use apps

You can view/download the full version here:  LATISM Latina Blogger Survey.

Popularity: 15% [?]

A noticeable disappointing practice (arguable), is the  Google news search feature for latino social media: 90% of it is coverage of business and politics…not much of what YOU are doing in social media as individuals.

I like what Cafe Media is doing…there is much more of a cultural vibe to what they report on.  Also, this is why such organizations such as LATISM is important – it’s by individuals for individuals.

…holiday weekend, light to no posting.

Popularity: 32% [?]

I’m not sure if I’ve ever posted the reason I made the transition from a Latino politics blogger to an active social media advocate within the Latino social media.  So here we go…

My original blog – LatinoPundit – served a purpose to fill a void of the lack of Latino bloggers.  I wanted to bring Latinos into mainstream discussions about politics and society, and also raise awareness of Latino subject matter.  That was done for over a period of 5 years.  Nowadays, you can find Latino blogs on a plethora of topics.  With that purpose now filled, there was no reason to continue with the Latino Pundit blog.

With the knowledge that the Latino population is growing, I knew that Latinos would be more closely examined.  And who else, but big businesses would have an interest?  So with social media growing as well as the Latino population, it only made perfect sense that marketers would begin to enter this area.

I’ve had 5 years of experience online interacting and community building before social media became trendy…and from this advantage , I knew that I’d be ahead of any marketer without this type of experience.  Thus I entered the Hispanic marketing world and rebranded my self as such.

One significant contribution to the Latino community was the national community feature for Latinos In Social Media (now called LATISM), building off the idea AnaRC had from her tweet “Where are all the Latinos on Twitter,” and the directory of Latino professionals.  Call it being at the right place at the right time, because if I didn’t see Ana’s tweet, LATISM probably would of not happened.  Thanks to all those involved with LATISM, the very first Latino based social media seminars took place in NY, then FL and DC followed…a fourth and what looks to be the largest yet is taking place this September. (If you can, catch LATISM in action via tonight’s Twitter party.)

My continued purpose in social media is to contribute to Latinos and social media as a whole from this blog to continuing projects that serve the greater community.

Popularity: 50% [?]

Subtitle:  Laitnos in social media kicking butt in LatAm.

Latinos from both sides of the American hemisphere are devouring social media.  Check out the latest bullish graphs and read on…

Mas: You can find them on Twitter by following #latism #latam #latino #hispanic

Popularity: 43% [?]

LATISM embraces how Latinos are using social media in response to recent Arizona laws.

Check out the LATISM site for details on how you can get your ribbon and the Twitter party tonight.

Popularity: 52% [?]

I’ve decided to take back the reigns and resurrect the NYC Latino social media group that was originally started on Meetup about a year ago.

It was a tough decision, as I’m well aware of the dedication, disappointments, effort and challenges that come with the territory (let’s not forget the awards), which translates into many sacrifices inherent to maintaining such a group.

Join me.

Popularity: 66% [?]

In 2010 into 2011, we’ll see more Hispanic based media seminars and conferences nationwide.  It’s a personal pleasure to be a part of these exciting times.

What’s interesting in this short round up are the new players making their entrance as a result of a changing industry.  Also of note is the inclusion of new media within the agendas of established organizations.

This list is far from complete, as there are smaller seminars going on, as well as some larger that I’ve not added – it’s a start.  If you have any suggestions please feel free to add them to the comment’s section and we can create an ongoing list.

• One exciting first, is Manny’s HispanicPR Conference that includes social media.  It’s a 3 day event in Texas, May 10-12. I think we’ll see this as an annual event for years to come.

• Another ‘first’, is the Latino2 event in LA powered by Latinos In Social Media (LATISM) on April 30-May 2. This event will solidify the LATISM footprint in marketing and social media on the West Coast.To keep abreast of what is going on in LA you can follow these Tweeps and their daily discourse:  @giorodriguez @antonio @davidvallejo @laurag

• LatinVision in NY has it’s annual Convergence conference Oct 4, that will discuss the future of Hispanic media.  This even bring in the major networks and agencies in NYC and beyond.

• In Hispanic print and digital media is Portada’s event Sept. 23.
  

Popularity: 36% [?]

Subtitle: Giving Back

In an error of Change, where people are once again thinking globally, here’s your chance to give back, now and always – once you start to care, you will never stop caring.

I truly believe that the world will change with the power of non-profit organizations, and humanitarianism.

So, If you’re a blogger, Latino/a (Hispanic/Xicano/Cuban/Boriqua/Taino…human and care about children), then post this widget (hit copy), on your blog or social media site (customizable here).

If you don’t do social media, then just give.

Popularity: 23% [?]

I’ve been saying that v-v-video is the new communication platform. Especially for us men, since we are visually inclined creatures.

My pal Julito outdone himself this time:

Popularity: 13% [?]

Another huge project I am working on:

Latinos in Social Media and Being Latino presents:

Our 1ST ANNUAL THREE-KINGS DAY ONLINE TOY DRIVE & FUNDRAISER to benefit The Children’s Aid Society’s Latino Outreach Initiative
[http://www.childrensaidsociety.org] and the United Nations Children’s
Fund [UNICEF] [UNICEF: http://www.unicef.org/]

January 6th, the traditional day for gift-giving in Latin American tradition, to bring joy to disadvantaged Latino children in the US and Latin America.

The Toy Drive & Fundraiser will have two levels:

1st Level: Thanks to generous donations from our sponsors Time To Play,
Ingenio and Discovery Toys we will be donating new unwrapped bilingual Educational toys to the Latino Outreach Center of the Children’s Aid Society, located in Washington Heights, New York City. The toys will be distributed to poor Latino children in the area.

2nd Level: We will be collecting donations from our growing online
networks. This monetary donation will benefit UNICEF, the United Nations Children’s Fund, and be distributed through UNICEF to centers aiding disadvantaged children in Latin America.

LAUNCH DETAILS:
• WHAT: Live Twitter Party
• WHEN: December 30th 2009, 8pm – 10pm EST
• WHERE: Twitter (use hashtag #latismtoydrive or enter latismtoydrive in
TweetChat.com – you must have a Twitter account).

HOW YOU CAN HELP:
• Donate ONLINE through our Chipin/PayPal account (http://bit.ly/7B8yL0).
Donations accepted until January 3rd, 2010. Donations accepted until January 3rd, 2010.

• Make a toy donation by sending new, unwrapped toys to: The Children’s
Aid Society -105 East 22nd St. Please use codename: LATISMTOYDRIVE. Toy donations will be accepted until January 4th, 2010.

• Follow and Retweet our Toy Drive message using #latismtoydrive on Twitter

• Write about it on your blog

• Post up toydrive widgets on your blog (http://bit.ly/5urQXF) and social networks.

All Toy Drive, Donations totals and ceremony pictures will be posted on
our Latism.org and Being Latinos website on January 6, 2010.

We thanks our sponsors Time To Play, Ingenio and Discovery Toys for
their generous toy donations, and our social media community for their
support!!

Popularity: 22% [?]