Your Purpose In Social Media
Subtitle: The Why of it All Without definition, one is left to be interpreted and thus defined by others. More so, without definition one has no purpose and drifts to the will of the tides. I’m going to briefly point out some things I have my sights on within the realm of social media. I encourage you to do the same from time to time going forward. In no special order here are some goals which have been set in motion and are continually... Read More
Why Latinos Should Take Up Social Media
Subtitle: Represent Why social media? Why Latinos? Latinos especially should be taking advantage of new media capabilities. The leverage created by new media tools are profound, they are the “great equalizers” of the internet age. This realization is important, because as Latinos we are doing more than just adding individual commentary and opinions on daily events, but representing and adding our voices and culture to the national... Read More
You Don’t Know Squat About Hispanics
Subtitle: Hispanic Media Myths A great article…it even seems to have some picante to it as it’s spiced up with some humor and witty lines. If you have some image in your head of a poor campesino looking confusedly at a computer screen, delete it. Replace that with an image of Perez Hilton tweeting and blogging and instant-messaging all day. In fact, Latinos far outpace Anglos in online and mobile usage. Of all wireless users in the... Read More
Media Needs Your Dialogue
Subtitle: The Need To Pursue Media The ability to cement your message within the stream of media conversation is more vital NOW than ever before. We stand at the cusp of change. With history unfolding before us, we must ensure our views engage the forefront of America’s, and thus the world’s conciousness. Otherwise, others will define everything for us. This is why I’m a huge advocate of new media. It provides the tools,... Read More
81% of Latinos Online Microblog
Subtitle: Latinos Using Status Updates A report came in from the internet division of Pew Research Center, that 18% of status update users are Latino. This is a huge number! If we may be so bold, and apply the above 18% of Latinos who partake in status updates and apply them to the 22% of total Latino internet users we get 81% of Latinos online using social media in the form of status updates. What are status updates (aka, microblogging)? “Microblogging... Read More
Bilingual Toys
Ingenio Bilingual Toys This is amazing! It took all this time for a company to launch a bilingual toy line? This was looking everyone in the face. Ingenio’s bilingual product line ranges from electronic learning toys and puzzles to educational games. All products emphasize English and Spanish equally to enable the child to learn a second language easily…Ingenio helps preschool and grade school children (ages 3-8 years) learn both languages... Read More
Latino Gold Rush
Subtitle: Here Come The Marketers My eyes, ears and mouth were sealed shut. It’s interesting to see how businesses and marketers are now paying attention to previously ignored niche networks. By this I specifically mean low-income demographics and urban communities. There is an entire “sub-culture” of bloggers / twitterers complete with celebrities and household names I had never heard of! I’m sure this experience will reverberate... Read More
Video Lives
Social media opens up more doors than any other medium that I know, especially when blended with traditional networking, such as picking up the phone and live interaction. As a matter of fact, I built most of my success online by building bridges offline. These days, I’m all about networking and connecting. One great connection I made was with Miguel (@cumba), who’s a digital content provider and ‘gets’ social media. ... Read More
