Latino Rebranded: Latinos and Social Media

Subtitle:  Hispanic Media Myths

A great article…it even seems to have some picante to it as it’s spiced up with some humor and witty lines.

If you have some image in your head of a poor campesino looking confusedly at a computer screen, delete it. Replace that with an image of Perez Hilton tweeting and blogging and instant-messaging all day. In fact, Latinos far outpace Anglos in online and mobile usage. Of all wireless users in the U.S., 39% of U.S.-Hispanics use their mobile devices to read the news, in comparison to just 17% of non-Hispanics.

Note the quick change to ‘Latino’ from ‘Hispanic’ when talking about online/mobile usage.  I almost got excited about that, but then noted that Hispanic and Latino are used interchangeably throughout the piece.  It’s still a great read.

Popularity: 6% [?]

I did a Q&A for FH Hispania Plaza, which was published yesterday. They were interested in Latinos In Social Media and blogging.

MF: How much Latino presence do you think there is currently on the blogosphere?

(…)With all the hype about Twitter and Facebook in the news these days I see little attention given to blogs as opposed to a few short years ago when blogs were all the rage.  Don’t feel sad for blogging though, because blogs hold their own.  Blogs are ubiquitous, and can be found linked to from all social media portals.  They are the tenacious opinion-platforms of individuals who seek to elaborate and communicate their point of view freely and unrestricted.  If that’s not social media, I don’t know what is.

Thanks Maribel.

Popularity: 4% [?]