Latino Rebranded: Latinos and Social Media

I’m weary of those who only tweet professionally, and don’t tweet personally.

Some agencies want to incorporate US Hispanics into Latin American markets – I think this is a mistake.

Those in social media should delve into the motives of those who are opportunistic leaders.

Social media is not Facebook or Twitter, but the communication avenues they embrace.

We are human…we screw up…just make sure it’s not a trend.

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