Latinas are one of the fastest growing segments of bloggers, and it’s easy to understand why: They promote themselves in English, Spanish and Spanglish. They use social media to develop relationships and promote their brands with flavor. Their identities as Latinas influence everything they write, from politics, to parenting, to techonology, and more. Monica Vila, Jeannette Kaplun, Melanie Edwards, Silvia Martinez and Lex Esparza speak out about how they use social media to break the stereotypes, dismiss the multicultural divide and reveal the common denominators amongst Latinas.
Since I’ve been very active and consistent in social media, I think I should supply an explanation of my absence – this blog, Twitter and Facebook. So here it goes…
What I want to believe is that I’ve been busy with multiple projects, and would like to jot that down and be done with this post. But for those who know me, know that I thrive in multitasked environments and am very happy spinning a few plates at once. Truth is that I underestimated the girth of one task, and combine that with some challenges in other areas I had no choice, but to drop a few things in order to complete others.
By no means am I beating myself up here…far from it. I’ve avoided short-circuiting myself by putting a few things off, and in that time benefited by taking an inventory and evaluated many of the things I’m involved in. This was a great way to prioritize and focus on what matters most.
That’s the short story. There are many more details of course, but I’ll spare you the excruciating details.
Subtitle: Use simple language in your posts on Facebook to get shared more.
I’m being cynic with my post title here, but it is true that Facebook is not a specialized site, and the simpler and clearer your language is the better your chances are that your content will be shared. The below picture shows what happens to shareability as the reading difficulty level rises in content.
I’ve been doing something like this with my titles and subtitles in most of my posts. Besides manually, it would be great if I could figure a way of posting to Facebook one title, and to other sites another.
Many people, especially those in business pretentiously consider only what they do in social media as the sole criteria to deem what others do as worthwhile or successful. Marketers consider only marketing, advertisers consider only advertising, public relations consider only public relations…thus the list goes on…as the only respectful endeavor within social media – everything else is an afterthought.
Jeff Pulver’s 140 Characters Conference, is a reminder of the vast diversity of topics that social media can apply to with his dizzying display of guests from a wide variety of fields in the 2-day event. To sit there through the detailed and yet impulsive speeches one gets a sense of intrigue and success from all corners of social media.
Business people especially, should meditate on social media and its proliferation by the everyday user. It is rich, varied and almost boundless with new uses and benefits found all the time. If one considers social media as a Swiss Army knife, then the error of measuring it against one’s area of discipline will not occur and one will remain receptive to the multi-content which social media provides.
I have a few Latino themed domain names that I’m willing to part with. One of which is LatinoReporter.com, which I don’t need. But if you do, or know anyone who wants it send them to my contact page with interest.
Due to a couple of last minute ‘emergencies’, I was not able to make the NGLC event that I had looked forward to attending. From what I hear, the event was a success. Here’s a video from last week:
I’ve decided to take back the reigns and resurrect the NYC Latino social media group that was originally started on Meetup about a year ago.
It was a tough decision, as I’m well aware of the dedication, disappointments, effort and challenges that come with the territory (let’s not forget the awards), which translates into many sacrifices inherent to maintaining such a group.
