Comments on: Latino Gold Rush http://louispagan.com/latino-gold-rush/ The Blog Of Louis Pagan Thu, 11 Mar 2010 01:53:49 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jose Huitron http://louispagan.com/latino-gold-rush/comment-page-1/#comment-512 Jose Huitron Wed, 11 Nov 2009 21:25:13 +0000 http://louispagan.com/?p=630#comment-512 A lot of 'tribes' exist thus offering many opportunities to target a new niche. Reverberance is the key. Creating content the resonates with these audiences will help marketers excel. A lot of ‘tribes’ exist thus offering many opportunities to target a new niche. Reverberance is the key. Creating content the resonates with these audiences will help marketers excel.

]]> By: edna rodriguez http://louispagan.com/latino-gold-rush/comment-page-1/#comment-478 edna rodriguez Sat, 31 Oct 2009 02:43:45 +0000 http://louispagan.com/?p=630#comment-478 So true Louis. Corporate America has been profiting by reaching out to Hispanic consumers through affinity marketing - "using" Latino nonprofits to gain fast acceptance into the Latino circle of trust. I spent quite a few years working in the nonprofit sector and can tell you that most of dollars coming from corporate America to support these organizations are from marketing budgets... Of course it's *mostly* about the money and most nonprofit executives are well aware. I suspect that as these same companies will soon realize that it may be cheaper and easier to reach Latinos online. Im just waiting to see how these will compare... how can you trade-in the instant trust gained when you work thru a respected community organization for an online marketing campaign? So true Louis. Corporate America has been profiting by reaching out to Hispanic consumers through affinity marketing – “using” Latino nonprofits to gain fast acceptance into the Latino circle of trust.

I spent quite a few years working in the nonprofit sector and can tell you that most of dollars coming from corporate America to support these organizations are from marketing budgets… Of course it’s *mostly* about the money and most nonprofit executives are well aware.

I suspect that as these same companies will soon realize that it may be cheaper and easier to reach Latinos online. Im just waiting to see how these will compare… how can you trade-in the instant trust gained when you work thru a respected community organization for an online marketing campaign?

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