Latino Rebranded: Latinos and Social Media

Subtitle:  Promoting Latino Authors with Social Media

Social media has many great potentials.  I’m constantly amazed by the innovation that individuals display.

Again and again, I see come across very unique ways individuals are using social media to engage the market.

A while back, we saw how one individual came up with how to learn a different language, with social media.  For this entry, here’s a mention of a virtual book tour promoting Latino authors.

The purpose here is to promote authors in the Latino market, and get other blogs on board to promote the same.

I have to mention that Jo Ann, is steadfast in promoting this – I get an email daily from her concerning this.  That’s commitment!

Her name is Jo Ann Hernández and when she’s not reviewing books for Latina Lista or writing her own novels or blogging on her own site, she has always been advising other Latina/o authors how to promote themselves. Now, she’s created a special site just to help those same authors launch their careers — starting in cyberspace.

BronzeWord Latino Virtual Book Tours is a one-stop shop for authors who want to reach the Latino market. The way the virtual book tours work is Jo Ann and her staff contact various Latino bloggers about hosting a virtual book tour on their site with a particular author. The author makes a commitment to visit those blogs during the scheduled times and interact with the blogger and their readers.

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