Latino Rebranded: Latinos and Social Media

Subjects –> Citizens –> Consumers

The thoughts behind the arrows goes like this: we were subjects who progressed to become citizens, only to now devolve into consumers.

This is an idea read from “Life Inc.: How the World Became a Corporation and How to Take It Back,“ by Douglas Rushkoff.  Rather than seeing a video of Douglas speaking, I’m glad I was first introduced to Douglas’ work via Matt Reyes’ post over at SWOM first – I’m not sure I’m convinced that he is as eloquent talking as he is writing.

At any rate, it’s far and wide that I get excited about a book, and from what I’ve read so far I think I’m in for a treat.

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