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Archive for the ‘Writing’ Category

Staying The Course

January 17th, 2010 2 comments

Subtitle:  Here And Now, There And Later

Not writing on my blog, is like not being at home for an extended period of time.  It’s not like I have not been busy though.  Here’s what I’ve been occupied with:

Networking:  I hope many of you are not undervaluing meeting people in ‘real-life.’  I’ve been busy adding more influential people to my address book and have been going out and shaking their hands to solidify the relationship.

Planning: Success is a continuous cycle of striving to reach goals, constantly readjusting to meet those goals, and formulating new direction.  If you’re social media plan is the same as it was a month or two ago, then you need a serious re-evaluation in order to reach new heights – nothing remains static.

Entrepreneurship: With Phase I of my social media plan done (more on that later), I’ve been concentrating on developing more business related agendas.  On the plate is a new business product which I’m partnering with my wife (she’s such a creative soul) on.  Another area is the ongoing development of the business side of  social media (forgive me for being vague, but that’s best for now).

As you can see, I’ve been busy.  A promise to you, is that I’m recommitting myself to the blog with more updates on the market in general as well as what I’m up to…hope to see you around.

Popularity: 15% [?]

Latino Book Tours

December 20th, 2009 No comments

Subtitle:  Promoting Latino Authors with Social Media

Social media has many great potentials.  I’m constantly amazed by the innovation that individuals display.

bookAgain and again, I see come across very unique ways individuals are using social media to engage the market.

A while back, we saw how one individual came up with how to learn a different language, with social media.  For this entry, here’s a mention of a virtual book tour promoting Latino authors.

The purpose here is to promote authors in the Latino market, and get other blogs on board to promote the same.

I have to mention that Jo Ann, is steadfast in promoting this – I get an email daily from her concerning this.  That’s commitment!

Her name is Jo Ann Hernández and when she’s not reviewing books for Latina Lista or writing her own novels or blogging on her own site, she has always been advising other Latina/o authors how to promote themselves. Now, she’s created a special site just to help those same authors launch their careers — starting in cyberspace.

BronzeWord Latino Virtual Book Tours is a one-stop shop for authors who want to reach the Latino market. The way the virtual book tours work is Jo Ann and her staff contact various Latino bloggers about hosting a virtual book tour on their site with a particular author. The author makes a commitment to visit those blogs during the scheduled times and interact with the blogger and their readers.

Popularity: 1% [?]

Latino Leadership Interviews #2

December 4th, 2009 2 comments

With this new series, Latinos who are at the forefront of influence will be asked a series of questions to get to the core of their drive and passion.  It is from their direction I believe, that we will find a source of inspiration and encouragement.

On Twitter, I’ve thought of creating a new hashtag (#) called #latinoleaders, but I’ll just use the hashtag #leader for a broader discussion.  Here, on the blog I’m considering putting a new page for this endeavor, but for now will just use the Category – Interviews (yes…not Latino Interviews).

For the next guest, I decided to hold nothing back and let him have it with some very probing questions…I know he can take it because we talk the same language.  He’s a superb author, and social media promoter.  He’s an author of a new novel that takes pulse of the American heartbeat.

raul ramos

Raul Ramos

What is America Libre about and how is it relevant to today’s political atmosphere in the US?
It’s unfortunate but the U.S. news media pays little attention to an issue until there is blood on the streets. With America Libre, I put blood on the streets in a work of fiction in hopes of avoiding a similar fate in real life. The novel takes place in the near future and is the story of Mano Suarez, an unemployed Afghan veteran in Los Angeles who is drawn into an emerging Hispanic separatist insurrection with the intent of reclaiming U.S. territory once part of Mexico and Spain. A loyal American, Mano is radicalized by the attacks of vigilante supremacists against Latinos in his neighborhood. I think there is a danger the escalating climate of hate toward illegal immigrants could metastasize into an ethnic conflict similar to those of the Chechen rebels in Russia, the Basque separatists in Spain, the Tamils in Sri Lanka, and the Balkans, to name a few.

What real life current events specifically can we find mirrored in America Libre?
The warning signs that America Libre may be a prediction more than fiction are already here. The U.S. has seen a 40% increase in hate crimes against Latinos over the last five years. In fact, Latinos are now the number one group victimized by hate crimes. Young men presumed to be Hispanic have been brutally attacked by strangers in Texas, Pennsylvania, New York and Ohio. An Imperial Wizard of the KKK publicly bragged that hostility toward illegal immigrants has swelled his group’s ranks. In April of this year Homeland Security Secretary Janet Napolitano warned of the growing threat of violence from right-wing extremist groups. Unless we scale back the public hate and take a more reasoned approach to the immigration debate, the U.S. could be in for turbulent times.

What did this novel mean to you?
Among many other things, I wanted America Libre to create a more diverse view of Latinos. I feel the Hispanic identity is much more complex than the portrayal created by the media. For example, “Latino” and “immigrant” have become so synonymous that Sonia Sotomayor was characterized in some news sources as an immigrant during the early days of her nomination as a Supreme Court Justice. As most Latinos know, Judge Sotomayor was born in the Bronx of Puerto Rican parents – and Puerto Ricans are U.S. citizens, not “immigrants.” The entertainment world also engages in stereotypes. Félix Sánchez, chairman of the National Hispanic Foundation for the Arts, points out that Hispanic actors who speak standard English and do not fit the expected racial stereotypes are usually cast in non-Hispanic roles. What’s more, Afro-Latinos are virtually non-existent in TV and movie roles—despite the fact that more people of African descent speak Spanish in the Americas than English.

What influenced you to be a writer and what do you seek to accomplish?
America Libre is my first novel but some would say I’ve been creating fiction for more than 25 years in my advertising career. Seriously though, I wanted to employ the skills I’ve acquired as a professional communicator to issues personally more meaningful.

How important is literature and/or all media?
I think a well-crafted novel can put us inside another person’s skin. The heightened drama of fiction is in many ways more powerful at creating that human connection than a textbook or non-fiction. That’s why Picasso said, “art is a lie that tells the truth.” Today, as the U.S. becomes increasingly diverse, we need to understand each other more than ever. No matter what your ideology, ethnicity or race, recognizing our common humanity goes a long way toward helping resolve our differences.


Should ‘regular’ people participate in media dialogue? If so, how?

I think the emerging power of social media shows that everyone can play a role in shaping the dialogue on issues. Bloggers and tweeters in China, Cuba, Iran and other nations have influenced government policy. In the U.S., people of every political stripe are engaging in the political process through social media. Unfortunately, social media is a double edged sword. Some extremists are using it to agitate and recruit. But as long as we keep the discourse civil, public discussion is healthy. And let’s not forget that social media is great for spreading prosperity through better, more transparent communications about products and businesses. We live in a very dynamic time.

Popularity: 4% [?]

You Don’t Know Squat About Hispanics

November 30th, 2009 2 comments

Subtitle:  Hispanic Media Myths

A great article…it even seems to have some picante to it as it’s spiced up with some humor and witty lines.

If you have some image in your head of a poor campesino looking confusedly at a computer screen, delete it. Replace that with an image of Perez Hilton tweeting and blogging and instant-messaging all day. In fact, Latinos far outpace Anglos in online and mobile usage. Of all wireless users in the U.S., 39% of U.S.-Hispanics use their mobile devices to read the news, in comparison to just 17% of non-Hispanics.

Note the quick change to ‘Latino’ from ‘Hispanic’ when talking about online/mobile usage.  I almost got excited about that, but then noted that Hispanic and Latino are used interchangeably throughout the piece.  It’s still a great read.



Popularity: 5% [?]

Media Needs Your Dialogue

November 29th, 2009 5 comments

Subtitle:  The Need To Pursue Media

The ability to cement your message within the stream of media conversation is more vital NOW than ever before.  We stand at the cusp of change.

With history unfolding before us, we must ensure our views engage the forefront of America’s, and thus the world’s conciousness.  Otherwise, others will define everything for us.

This is why I’m a huge advocate of new media.  It  provides the tools, which enables the masses to thrust forth with their stories and viewpoints.

If you are not so inclined, that’s okay but please support those who express this interest.

Popularity: 8% [?]

Control The Content

October 28th, 2009 No comments

Subtitle: Centralized Me.

“If you don’t like it, get your own soapbox!”
Controlling the content, means owning it.  Blogging enables you a platform to speak from that you own. You control the site, you state the rules, you decide what is good/what is bad…you are God.

Latinos – take control of your image.
Latinos especially should embrace blogging as their representation in media is still wanting. With a blog you can go beyond 140 characters and really express your views.  These days you can become a one man (or team) content provider.

The Social Media Problem
Social media is powerful and reaching.  However, there is a social media problem.  The problem is if you’re on a network that your audience is not, there are certain limitations on how you can interact (or not).  You also have to oblige by the rules of said network.

Decentralized Social Media. Centralized Me.
Spreading your work in many social media sites forms a decentralized You.  Yes, I can find you cross posted on Facebook, Twitter, YouTube, etc. but it’s still third party and you don’t own it.  There is probably no one place that I can find all your stuff.  What we have done is decentralized ourselves to a third party and gave up a lot of control to another company.

Blogs used to be our centralized-selves.  I want to be an owner, not a renter.   Although, I’ll continue to post exclusively on some services, my intention is to take most of it back and re-centralize myself.

Popularity: 6% [?]

Over 140 Characters

October 10th, 2009 No comments

With my blog site back up, I’ve come to appreciate blogging again.

140 characters on Twitter is great for quick updates, witty dialogue and continuous conversations/Facebook is great for engaging in public discussions.  Blogs however, can be more personal and allow you to peer into the deeper thought processes the author has.

Popularity: unranked [?]

A Post About Nothing

September 17th, 2009 2 comments

What do you write when you don’t know what to write? They call that writer’s block.  The only way through it is to write whatever:  whatever you see; whatever you think; whatever you smell.  The trick is to get the creativity flowing through effort instead of waiting for the Muse to inspire you – she, my friends is a fickle thing.

So there you go.  A post that is about nothing, which is actually saying something.  I’m outta here.

Popularity: 3% [?]

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