Looking forward to be participating in the LATISM DC Live Twitter party via Tweetchat (you can follow this link to observe some of the tweets and comments happening right now at the DC conference).
The goal is to provide tips for professionals and organizations on how to use social media.
You can observe or participate. Here are the details:
LATISM DC TWITTER PARTY DETAILS
DATE: Saturday, December 12, 2009 during the Latism DC Conference
TIME: 1:45 pm to 2:30 pm
TOPIC: Twitter tips for newbie businesses
AUDIENCE: Latino non-profit and corporate executives, professionals
HASHTAGS: #Latism #LDC (or use this link)
Friday is all about LATISM-DC. Latinos In Social Media, DC is the latest addition to the LATISM family of state chapters.
This has resulted in the 3rd social media conference presented by LATISM, a national group promoting social media and the Latinos behind it. From their own state website:
LatISM DC, part of the LatISM Heritage Tour, is a conference that brings together a select group of Latinos in Social Media and business leaders in the region to discuss current topics related to Social Media. This two-day session focuses on Web 2.0, Gov 2.0, leveraging social media for non-profits, businesses and government.
LATISM has reached a tipping point with DC, as they are at full capacity and have had to add a networking event to fill the demand. Congratulations Ladies!
A great article…it even seems to have some picante to it as it’s spiced up with some humor and witty lines.
If you have some image in your head of a poor campesino looking confusedly at a computer screen, delete it. Replace that with an image of Perez Hilton tweeting and blogging and instant-messaging all day. In fact, Latinos far outpace Anglos in online and mobile usage. Of all wireless users in the U.S., 39% of U.S.-Hispanics use their mobile devices to read the news, in comparison to just 17% of non-Hispanics.
Note the quick change to ‘Latino’ from ‘Hispanic’ when talking about online/mobile usage. I almost got excited about that, but then noted that Hispanic and Latino are used interchangeably throughout the piece. It’s still a great read.
You’re just going through a phase…
IF you define social media as Facebook or Twitter then you may believe it is a fad – and you’d be correct! But if you define social media as sharing, connecting and online conversations then you know social media is the future.
Revolution, set to evolve
If you understand the leverage of social media then your social media footprint is present on multiple portals. The mechanics of administering these multiple identities presents a challenge and problem. Therefore, the streamlining of social media is the natural next step toward a social web:
Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience.
Web 3.0
What we will see next year:
A mainstream move to open-source platforms.
Users will have the ability to traverse the internet with their social media profiles “in tow.”
True ‘real time’ experience with applications that allow people to interact independently from current social media silos such as Facebook/Twitter.
The future web will remove current bias concerning social media. If you don’t like Facebook, or Twitter or any other social media silo, web 3.0 will remove those brands and boundaries. People (and consumers) will turn to the web in droves. The internet will take on a dominant, mega-media presence. We may safely say that Web 2.0 has set the stage for Web 3.0.
“If you don’t like it, get your own soapbox!”
Controlling the content, means owning it. Blogging enables you a platform to speak from that you own. You control the site, you state the rules, you decide what is good/what is bad…you are God.
Latinos – take control of your image.
Latinos especially should embrace blogging as their representation in media is still wanting. With a blog you can go beyond 140 characters and really express your views. These days you can become a one man (or team) contentprovider.
The Social Media Problem
Social media is powerful and reaching. However, there is a social media problem. The problem is if you’re on a network that your audience is not, there are certain limitations on how you can interact (or not). You also have to oblige by the rules of said network.
Decentralized Social Media. Centralized Me.
Spreading your work in many social media sites forms a decentralized You. Yes, I can find you cross posted on Facebook, Twitter, YouTube, etc. but it’s still third party and you don’t own it. There is probably no one place that I can find all your stuff. What we have done is decentralized ourselves to a third party and gave up a lot of control to another company.
Blogs used to be our centralized-selves. I want to be an owner, not a renter. Although, I’ll continue to post exclusively on some services, my intention is to take most of it back and re-centralize myself.
Subtitle: Centralized Me.
