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Latinas in Social Media: Are they out there?

February 25th, 2010 4 comments

Subtitle: Are there Latinas in social media? You betcha!

I am driven by We-media – content produced by the public – and am inspired when others share the same drive. A few of my online-cohorts are proposed speakers for a panel at the Blogher conference here in NYC.

Latinas are one of the fastest growing segment of bloggers. In this session, you can understand who we are, why we blog, where we are coming from and where we’re going…Our session will focus on Latinas as a group and how we are using social media to develop relationships and promote our businesses with a distinct flavor. Each of the panel speakers has effectively used social media to promote either her blog, home business, or herself as a brand.

Please take the time to go over and vote for their panel.

Hint: If you want to find engaged mommy bloggers, go follow #BlogHer on Twitter.

Popularity: 68% [?]

Goals And Strategy Keeps You Ahead

February 22nd, 2010 5 comments

Despite conventional advice that one should be authentic and helpful regarding social media, truth is that those traits alone  – even talent! – will not be enough to make you stand apart from the pack and blaze your own trail.

You’ll need an objective and a good sound strategy to get you where you want to go, granted you have a clear direction of where you want to go in social media.

Desire alone won’t cut it.

You must be able to incorporate the dynamics that are specific to your group, niche, market or circle of influence.

For instance, let’s say you want to be a on the football team, but lack the necessary talent to be competitive.  Guess what?  The only way you may participate on the team is by being a waterboy.  If you were smart you would have trained a few seasons ahead of this desire and then went for tryouts.

Let’s say you’re a talented artist.  You want to be recognized for your work, yet you have not met any gallery owners, museum directors, contacted art magazines, etc.  Without making inroads into the creative industry your work will never become known.

What’s your goal?

Where do you want to take your content?  Do you want a lot of followers?  Be known as an authority in your field?  Network?  Make more friends?

Whatever it may be – make a goal.  Then figure out the steps on how to get there.

Popularity: 41% [?]

Setting Up Social Media Outposts

January 19th, 2010 2 comments

Subtitle: Don’t put all your eggs in one basket.

I have a social media footprint on several sites.  In addition to this blog, the main three social media silos are Twitter, Facebook and LinkedIn. Depending on the project, I may be more active on one than the other on a rotating basis.

There are other social media outposts that I update fairly regularly, but are not too actively engaged…they serve as beacons which point to the areas of my most activity – time management plays a big part here.

This same strategy is followed on where I put my energy.  I have been blamed many times for taking on one to many projects, but in the end I’m concentrating on one or two, and dropping what does not work.

UPDATE: Ah, I just read Chris Brogan’s “Outposts” piece…he talks exactly about the above.

Popularity: 3% [?]

Staying The Course

January 17th, 2010 2 comments

Subtitle:  Here And Now, There And Later

Not writing on my blog, is like not being at home for an extended period of time.  It’s not like I have not been busy though.  Here’s what I’ve been occupied with:

Networking:  I hope many of you are not undervaluing meeting people in ‘real-life.’  I’ve been busy adding more influential people to my address book and have been going out and shaking their hands to solidify the relationship.

Planning: Success is a continuous cycle of striving to reach goals, constantly readjusting to meet those goals, and formulating new direction.  If you’re social media plan is the same as it was a month or two ago, then you need a serious re-evaluation in order to reach new heights – nothing remains static.

Entrepreneurship: With Phase I of my social media plan done (more on that later), I’ve been concentrating on developing more business related agendas.  On the plate is a new business product which I’m partnering with my wife (she’s such a creative soul) on.  Another area is the ongoing development of the business side of  social media (forgive me for being vague, but that’s best for now).

As you can see, I’ve been busy.  A promise to you, is that I’m recommitting myself to the blog with more updates on the market in general as well as what I’m up to…hope to see you around.

Popularity: 15% [?]

De la Isla: Latinos looking forward

January 10th, 2010 No comments

Fifty-seven years ago, the election of Dwight Eisenhower marked the first mainstream recognition of Hispanics as a constituency in presidential elections.

The 1960 election of John F. Kennedy, when Mexican Americans played a major role in turning Texas, demonstrated the pivotal role some Latino groups could play in presidential contests.

In 1975, President Gerald Ford allowed an amended Civil Rights Act to cross his desk. It included the Southwestern states, where widespread voter abuse, intimidation and disenfranchisement were legendary.

In 1976, Latinos were major contributors to the election of Jimmy Carter in Texas and in Ohio.

During the decades since the 1950s, the Latino population was changing — by age, education, ethnicities, national origin, geographical spread and religious affiliations. Individual issues segmented the Hispanic identity but not the understanding of itself as a community, a constituency, and a source for leadership.

Yet in 2006, when Republicans in Congress unleashed a brutal anti-immigrant bill intending to criminalize individuals and to split families apart by place of birth and punish people who rendered aid to those in distress, more than immigration was on the line.

It was a fundamental challenge to U.S. values, as much as torture had been. The pogrom-like proposal — officially encouraging persecution — will fill future textbooks about the reckless abandon of the early 2000s.

Some of the pogrom’s enthusiasm was curbed by the fledgling election successes of Latinos in municipalities, state government and Congress, much of which was made possible by the Civil Rights Act.

During this time, middle-class Hispanics, who were forgetting old grievances about ethnic and social-status prejudices, were jolted back to reality. They saw how discriminatory practices were expressed through licensing drivers, renting homes, liability insurance, schooling, profiling and job applications to further disadvantage immigrants, documented as well as undocumented.

Sanctions intended for the poor and the downtrodden affected how most all Latinos were perceived. The Latino middle class had to rethink its standing in the community. It was not immune from anachronistic stereotyping and just plain ignorance by many fellow citizens who seemed to have autistic trouble perceiving outside their own narrow habitats. The prejudice their parents and grandparents had talked about was back.

That was the great eye-opener after the election of 2004. Latino constituencies decided not to give their vote away to double-crossing political parties.

This is a different country now. Today 5,129 Latinos hold elective or appointive public office. They have many thousands of colleagues with whom to form political alliances. Things went too far in the first decade of the 2000s.

That was the tension when Barack Obama swept into office in 2008 with the highest Latino voter participation yet. It carried with it several pivotal states. Although Latinos had helped elect presidents before, this was the first time many in the media noticed.

The 2009 nomination and confirmation of Sonya Sotomayor to the U.S. Supreme Court completed some unfinished business at the highest level.

For more than five decades, a bedrock community goal has been about having its values and perspectives represented in adequate proportions in the chambers of government. The concept is as fundamental as democracy itself.

Now that the precedent for a representative foundation has been laid, it’s time to begin.

Popularity: 2% [?]

Social Media Solves Project Personnel

January 6th, 2010 No comments

Subtitle: Filling in the ranks w/ the power of social media.

People often ask me how I select people or pick teams.  Honestly, with social media so big that when I need help either via volunteers or partners I look to various social media portals by making an announcement of intent and asking if there’s any interest.

So, I haven’t hand picked any teams, but do pick certain portals and trust the power of social networks and individual’s self determination and ambition.

Twitter and LinkedIn  are two of the biggest channels I do this with.  Follow me on these channels if you are looking to get involved…or just drop a note.

Popularity: 5% [?]

LATISMTOYDRIVE – One Heck Of A Success

December 31st, 2009 2 comments


“Part of LATISM’s long-term vision is to give back. The fact that our first Toy Drive and Fundraiser is aimed to benefit both children in Latin America and at home is yet another innovative example of how LATISM is using new media to benefit our community at large,” said Louis Pagan, Co-founder of LATISM.

For the second part of LATISM’s 3 Kings Day event, the networked reached 109% of a $1,000 goal.  LATISM pulled together through it’s organic network and talent along w/  BeingLatino to raise funds for UNICEF to distribute funds to Latin American children. The majority of the event happened online via a ‘TwitterParty’ in the span of 2 hours. v

The event still continues until the 4th, so if you want to still contribute you can do so by following the link.

To follow the event as it transpired, search the hashtag #latismtoydrive on twitter.

A huge thank you to @ergeekgoddess, @lancerios and all those who made it happen.

UPDATE 01/06/10 20:54 : The drive ended @ $1,362.  That’s a great stride given the small window of time we were working with.

Popularity: 9% [?]

Latino Leaders Magazine Spot

December 27th, 2009 1 comment

Subtitle: Latino Leader Interviews

I’m extremely honored to be listed as a “Rising Star” among other great Latino innovators.

For the first time in its 10-year history, Latino Leaders Magazine has published a digital version of its magazine. Although new, the digital version provides all of the same content, interviews and images readers have come to expect from Latino Leaders. Beginning with our December edition, Latino Leaders will be available in both print and digital.

Sign up, and check it out.

latinoleaders

Popularity: 12% [?]

The LISTA Social Media Panel Goes On Video

December 14th, 2009 No comments

My good pal Julito (@julito77) took a video of the panelists that participated at LISTA event last week.

Take note of the #vivaviernes and #latism tags.

Popularity: 4% [?]

The LATISM-DC Conference

December 10th, 2009 No comments

LP-Latinos-Version2
Friday is all about LATISM-DC.  Latinos In Social Media, DC is the latest addition to the LATISM family of state chapters.

This has resulted in the 3rd social media conference presented by LATISM, a national group promoting social media and the Latinos behind it.  From their own state website:

LatISM DC, part of the LatISM Heritage Tour, is a conference that brings together a select group of Latinos in Social Media and business leaders in the region to discuss current topics related to Social Media. This two-day session focuses on Web 2.0, Gov 2.0, leveraging social media for non-profits, businesses and government.

This folks, is a full conference:


On the national LATISM site you will find a dynamic list of speakers speaking at this event (sorry, registration is closed). They will even have YOGA!!! How innovative is that?!?

A special thanks goes out to NCLR for graciously donating the conference space.

And a special thanks to Kety (@KetyE), and her team: Sylvia Aguilera (@httponline), Alma Suarez (@AmericanLatina),  Julie Diaz-Asper (@JulieDiazAsper), Elianne Ramos (@ergeekgoddess), Jennifer Lubrani (@meningioma)…aka, The Five Latinas. Six Latinas.

LATISM has reached a tipping point with DC, as they are at full capacity and have had to add a networking event to fill the demand.  Congratulations Ladies!

Popularity: 10% [?]

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