Latino Rebranded: Latinos and Social Media

Subtitle:  Laitnos in social media kicking butt in LatAm.

Latinos from both sides of the American hemisphere are devouring social media.  Check out the latest bullish graphs and read on…

Mas: You can find them on Twitter by following #latism #latam #latino #hispanic

Popularity: 43% [?]

LATISM embraces how Latinos are using social media in response to recent Arizona laws.

Check out the LATISM site for details on how you can get your ribbon and the Twitter party tonight.

Popularity: 52% [?]

Subtitle: Levels of Truth in Data Representation of Social Networking Sites

The recent data by HitWise that rated social networking sites, ranks Facebook as #1 with 50% traffic, and Twitter as #5 with a mere 1% is a perfect example of a data presented at a certain level of truth, leaving questions at all other levels.

1.	Facebook	50.15%
2.	YouTube	15.21%
3.	MySpace	15.08%
4.	Tagged	1.16%
5.	Twitter	1.14%

Here are the problems:

1. What counts as a visit on Facebook?  (Ex: If you click through 50 profiles, does that count as 50 visits?)
2. Twitter users for the most part use 3rd party applications to manage their accounts such as Seesmic Desktop and Hootsuite, not to mention mobile device access.  Surely, this type of access is not counted as a “visit.”
3. There are other uses for twitter such as search (again 3rd party apps can come into play), or just sit and watch your custom “lists” or groups and use them as a news feed – “visits” here do not account for this invaluable feature.
4. The specialized niches that each network serves (think LinkedIn), is severely undervalued by presenting this data as meaningful.
5. What type of traffic are going to these sites?  What are they doing there?  How is this important to me or my business?

Each point begs pertinent questions – what is the value of other networks?  Are visits the measure of usefulness?  How are the sites used?  Who is visiting these sites and what are they doing?  Nothing outlined by HitWise, comes close to providing answers.

The web is no different than any terrain – the more you know, the better you can use it to your advantage.  Thinking through what is presented here, we come to important conclusions – this is called being media literate – and can leverage the information in our favor.

Did you initially interpret the data as I did…that is, Facebook rules?

(In a little while, I’ll be posting another piece that uses the same data above. However, the discussion is about why you should not chase traffic, but make it come to you.)

Popularity: 19% [?]

Subtitle:  Half the tweets on Twitter are in English

A study done by Semiocast (.pdf), reveled language usage on Twitter over a period of 48 hours in February, 2010.

The study found that most language used was English at 50% from English speaking countries and non-native English speaking users.

Other languages that were tallied – Japanese (14%), Portugese (9%), Malay (6%) – can be attributed directly to international outreach or social media popularity within that region.

Spanish came in 5th at 4% mostly from Spanish users who are in the US.  It’s my belief that this reflects the preference of Hispanic social media users of English as their primary communication language and reflects the young, acculturating traits of Hispanics online. My only wonder if there’s any public usage stats on Twitter’s Spanish translation page.

The rest of the 17% was a combination of various languages each accounting for no more than 2%

Popularity: 20% [?]

Subtitle: A few bad apples spoil the bunch.

The Mexican government is up in arms against ‘Twitteros’ who use Twitter that warn others against drunk driving checkpoints – “alcoholimetro.”  But what really has those on the good side of the law angered is the blatant use of social networks by drug traffickers and other criminals.  Thus the “Spanish Bill.”

You decide: Is this a fair case to relinquish free speech for the greater cause of justice?

Popularity: 11% [?]

Subtitle: WYB – Watch Your Back in social media!!!

As netizens connect and grow, so do more unsavory individuals look to take advantage of those communications.

Having a background in technology, I’ve seen many cases of users unknowingly causing computer problems which easily could of been prevented if they new more about the computer environment.

With this in mind, imagine what can happen to an individual who unknowing falls prey to a computer virus or a phishing attempt, that could of been prevented if the knowledge of the characteristics of such attacks could of been recognized.

Social Media Literacy (SML), permits us to identify such threats.

SML goes beyond the knowledge of  pushing your content through different social media channels; it involves the critique of received media.  If media literacy broadly applies to digital media,  then SML would be specific to social media platforms.

Tips

Here are some suggestions for Twitter:

- If you see many of your friends sharing the same strange new Twitter icon, or tweeting the same strange message, it’s probably a hoax, or they’ve already fell victim to one.

- Be weary of tweets that contain news or calls to action, without having links.  This may be a prank/hoax, and the joke may be on you.

Robin Hood airport is closed. You’ve got a week and a bit to get your shit together, otherwise I’m blowing the airport sky high!!

- If tweet contains all CAPS or multiple symbols, take heed!

- “Think before you click.”  Is this too good to be true?  Do you know the user?

- Mouseover the link and make sure you can verify the link (enable status bar in most web browsers).  If you can’t see it, or the link looks like bad news (IP number, instead of URL), the WYB!

- Does the persons tweets have a lot of links in many of them?  They have an incessant need to get you somewhere.

I can count on one hand how many times I’ve used the ‘block’ feature on Twitter.  This is because, I spend so much time on the internet that I’ve developed a heightened awareness of what looks right and what looks suspect, so I don’t spend too much time blocking people from my feed…I just unfriend them.

If someone is trying to take advantage of others, and you want to take the extra step then, submit their name to Twitter Help for investigation.

Has anyone experienced, or have more suggestions for Twitter or any other site?

Popularity: 34% [?]

Subtitle:  Media devours youth.

Sometimes studies confirm what we all already know.  As you can tell, I wasn’t surprised by much of the information below, but I know it’s newsworthy for some.

A new study from the Kaiser Family Foundation shows a “dramatic” rise in the amount of time children and teens spend using entertainment media, “especially among minority youth.” [...] Hispanics and blacks average about 13 hours of media exposure daily compared to just over eight and half hours among whites.

The study is an interesting one, as it breaks down texting, social media, TV, books and more.

What I like about this report is a small portion of added value:  Of course not all use of social media can be lumped as entertainment or recreational. It’s also about communicating and–at times–can be a valuable part of young people’s education and development.

Amen.

Popularity: 28% [?]

Is anyone surprised?  Are you still one to think social media won’t work?  Well then, read up:

Social media and a national road tour are part of the plan to drum up interest. The campaign will stress the importance and secrecy of the count.

This shows the further use and maturity of social media.

(Not that I thought they would succeed, but this further strengthens my belief that those groups who wanted to ban the census will not win.)

Popularity: 25% [?]

Subtitle: Filling in the ranks w/ the power of social media.

People often ask me how I select people or pick teams.  Honestly, with social media so big that when I need help either via volunteers or partners I look to various social media portals by making an announcement of intent and asking if there’s any interest.

So, I haven’t hand picked any teams, but do pick certain portals and trust the power of social networks and individual’s self determination and ambition.

Twitter and LinkedIn  are two of the biggest channels I do this with.  Follow me on these channels if you are looking to get involved…or just drop a note.

Popularity: 15% [?]

My good pal Julito (@julito77) took a video of the panelists that participated at LISTA event last week.

Take note of the #vivaviernes and #latism tags.

Popularity: 12% [?]