Community drives the Web
Subtitle: The power of we-media Great study over at comScore today: Highlights: * China’s users have surged past the U.S. * Social networking sites have surpassed email sites * Women 45+ are driving the growth social networking sites * 85% of users viewed an online video, for an average of 14.6 hours in July * Humor is biggest category gainer * Community category has most unique... Read More
Interview with Latino Link author, Joe Kutchera
Last year, I had the pleasure of speaking with Joe Kutchera. This year, it was an honor to meet Joe in person, he’s an individual who’s work and talent I respect a lot. His new book – Latino Link – recently came out and it’s making waves in the Hispanic Marketing industry. Read below for an exclusive Q&A. What is your book about? First of all,... Read More
Do you play ‘favorites’ with your social media?
Subtitle: What’s your favorite social media flavor? Despite being told we should spread ourselves equally on a few social media platforms, everyone has a favorite. Somewhere we develop an affinity with the small differences that makes each site unique. Maybe because of a site’s features, we feel that our personality is able to express itself more readily, or maybe... Read More
Social media as a way into Latin America?
Guest post by Ivonne Kinser Go back in time to 1990, and think for a minute about conducting a marketing effort to promote your product or service abroad. What would you be doing? Got the picture? Now come back to 2010, type a 140-character message in your brand’s Twitter page, and within seconds your message can be all over the globe, depending on how well you did your networking... Read More
Clout about Klout
Subtitle: What you talking about Willis?!? There’s been some back and forth about Klout. And just what is Klout? From their website: Klout identifies influencers on topics across the social web. I believe the consensus is that any score above 40 is deemed desirable, and although there is some satisfaction when reaching this plateau, the validity of Klout’s confirmation... Read More
National Hispana Leadership Institute #NHLI
Subtitle: Support our Latina leaders today Today on Twitter (and in Miami, Florida), the National Hispana Leadership Institute is having their annual training and award conference. You can follow tweets from our Latinas in attendance by following #NHLI. Congrads to Maria Isa and all other Latinas who received and award: MariaIsa @@MariaIsa Just received the #NHLI Rising... Read More
Hispanics Leading Geo-Social Usage
Pew Research Center says online Hispanics use location-based services more than any other demographic, as 10 percent of those surveyed had recorded a check-in. That number is noticeably higher than black (5 percent) and white (3 percent) online Americans checking in. “Ten percent is significantly different; it’s significantly higher compared to five percent,” said... Read More
Blogging sauteed with glamor-gravy
Subtitle: Perks from blogging. This is a question you should always be asking when starting something: The Why? The more honest you are with yourself, the better. After you have answered that, you should then look for “perks” – those side benefits, that make your purpose extra juicy. With blogging, there are many. One perk I enjoy is being featured in magazines,... Read More
Hispanicize 2011
Subtitle: It’s a numbers game. My buddy Manny Ruiz, has publicly released his advisory board for the Hispanicize Conference next year (April, 2011). It’s exciting to watch the development of all the players focusing on building bridges toward the Latino community. I remember when I first started blogging, back in 2003 there were hardly no Latino bloggers –... Read More
Twitter Venn: Mexicans beat Latinos and Hispanics
Subtitle: Comparing ethnicity terms with Twitter Venn It’s been almost 9 months since I did the first comparison on Twitter Venn for Latino + Hispanic + Mexican to prove that the term Latino is preferred over Hispanic with users on the web (Hispanic is preferred in the ‘real’ world). The study was to see what term was being used more on Twitter – Latino... Read More
Learning with Social Media
Subtitle: Enhancing your education with social media. A great post reminded me of how you can use social media to learn about what interests you. You may ask why you would want to learn a topic through social media. Here are a few great answers: There are experts sharing their knowledge via social media You can connect with a community that shares your interests It’s... Read More
Best Tweets from Socially Diverse Presentation
Subtitle: Crib notes on the #PRSA International Conference Natalie Tindall couldn’t stay for the entire PRSA International Conference, but luckily she was able to keep abreast on the session via Twitter by following #PRSA_IC. Here are some very informative tweets she collected: stephnewton Stephanie Newton If you want to reach other markets, you have to surround yourself... Read More
Tweaking your Social Media settings to Protect your Network
Subtitle: Lifting the Hood on your Social Media Settings There are a lot of privacy concerns concerning social media these days. Most, if not all mention the intrusive type where your data is either stolen, exposed or sold. Not much is mentioned toward the slight privacy tweaks that may still leave our networks open in a subtle way. As I became more aware of my status within... Read More
Pseudo Social Media Certifications
Subtitle: This Latina will take you for a ride. To my knowledge a standardized best rules and practices does not exist, and may never exist when it comes to social media. Why? Because social media is fairly a new and evolving field. For this reason, I can understand why maybe just over half of businesses are not engaged in social media for reasons of speculation to impracticality. Imagine... Read More
Weekly Roundup (10/18 – 10/24)
In csae you missed something… Blog Consistency and Traffic Measurments are made Messy by Social Media Reposting the Past: Latino Paradox on Huffington Post Facebook How to Stop Twitter from updating Facebook Hispanic marketing 2011 Hispanic Media Conferneces II 2011 Hispanic Media Conferences AKPC_IDS += "2184,";Popularity: 10% [?] Read More
