Subtitle: Upward and Cross Connections
As you may know, my roots are in the blogsophere, so it’s great to see continuing progression. Latino blogs moving in upper and cross-lateral directions is great stuff.
BlogWorld 2009 had the innovative idea of hosting a multicultural panel. A clear sign of vision and pulse of the current situation in the U.S.A. I had the honor to be invited by Jose Villa from Sensis to represent the fastest growing group both online and offline: The Latino(a)s!
Popularity: 23% [?]
Subtitle: Media devours youth.
Sometimes studies confirm what we all already know. As you can tell, I wasn’t surprised by much of the information below, but I know it’s newsworthy for some.

A new study from the Kaiser Family Foundation shows a “dramatic” rise in the amount of time children and teens spend using entertainment media, “especially among minority youth.” [...] Hispanics and blacks average about 13 hours of media exposure daily compared to just over eight and half hours among whites.
The study is an interesting one, as it breaks down texting, social media, TV, books and more.
What I like about this report is a small portion of added value: Of course not all use of social media can be lumped as entertainment or recreational. It’s also about communicating and–at times–can be a valuable part of young people’s education and development.
Amen.
Popularity: 28% [?]
It’s that time of year again, Feb 1st – 5th: Social media week.

Popularity: 3% [?]
Subtitle: Don’t put all your eggs in one basket.
I have a social media footprint on several sites. In addition to this blog, the main three social media silos are Twitter, Facebook and LinkedIn. Depending on the project, I may be more active on one than the other on a rotating basis.
There are other social media outposts that I update fairly regularly, but are not too actively engaged…they serve as beacons which point to the areas of my most activity – time management plays a big part here.
This same strategy is followed on where I put my energy. I have been blamed many times for taking on one to many projects, but in the end I’m concentrating on one or two, and dropping what does not work.
UPDATE: Ah, I just read Chris Brogan’s “Outposts” piece…he talks exactly about the above.
Popularity: 4% [?]
Subtitle: Here And Now, There And Later
Not writing on my blog, is like not being at home for an extended period of time. It’s not like I have not been busy though. Here’s what I’ve been occupied with:
Networking: I hope many of you are not undervaluing meeting people in ‘real-life.’ I’ve been busy adding more influential people to my address book and have been going out and shaking their hands to solidify the relationship.
Planning: Success is a continuous cycle of striving to reach goals, constantly readjusting to meet those goals, and formulating new direction. If you’re social media plan is the same as it was a month or two ago, then you need a serious re-evaluation in order to reach new heights – nothing remains static.
Entrepreneurship: With Phase I of my social media plan done (more on that later), I’ve been concentrating on developing more business related agendas. On the plate is a new business product which I’m partnering with my wife (she’s such a creative soul) on. Another area is the ongoing development of the business side of social media (forgive me for being vague, but that’s best for now).
As you can see, I’ve been busy. A promise to you, is that I’m recommitting myself to the blog with more updates on the market in general as well as what I’m up to…hope to see you around.
Popularity: 31% [?]

Please, check out my post about the Shorty Awards, over at the LATISM blog.
Another interesting internet related story is the blocking of SuicideMachine.org service by Facebook. SuicideMachine.org permanently deletes your social media presence from sm silos, and FB found a ‘loophole’ in their Terms of Service agreement to block them.
Popularity: 6% [?]
Is anyone surprised? Are you still one to think social media won’t work? Well then, read up:
Social media and a national road tour are part of the plan to drum up interest. The campaign will stress the importance and secrecy of the count.
This shows the further use and maturity of social media.
(Not that I thought they would succeed, but this further strengthens my belief that those groups who wanted to ban the census will not win.)
Popularity: 25% [?]
Subtitle: Filling in the ranks w/ the power of social media.

People often ask me how I select people or pick teams. Honestly, with social media so big that when I need help either via volunteers or partners I look to various social media portals by making an announcement of intent and asking if there’s any interest.
So, I haven’t hand picked any teams, but do pick certain portals and trust the power of social networks and individual’s self determination and ambition.
Twitter and LinkedIn are two of the biggest channels I do this with. Follow me on these channels if you are looking to get involved…or just drop a note.
Popularity: 15% [?]
“Part of LATISM’s long-term vision is to give back. The fact that our first Toy Drive and Fundraiser is aimed to benefit both children in Latin America and at home is yet another innovative example of how LATISM is using new media to benefit our community at large,” said Louis Pagan, Co-founder of LATISM.
For the second part of LATISM’s 3 Kings Day event, the networked reached 109% of a $1,000 goal. LATISM pulled together through it’s organic network and talent along w/ BeingLatino to raise funds for UNICEF to distribute funds to Latin American children. The majority of the event happened online via a ‘TwitterParty’ in the span of 2 hours. v
The event still continues until the 4th, so if you want to still contribute you can do so by following the link.
To follow the event as it transpired, search the hashtag #latismtoydrive on twitter.
A huge thank you to @ergeekgoddess, @lancerios and all those who made it happen.
UPDATE 01/06/10 20:54 : The drive ended @ $1,362. That’s a great stride given the small window of time we were working with.
Popularity: 28% [?]

Since, I’m an experimenter in the cocina, I recently started using the hashtag #ethnicfood on Twitter to keep track on some of my food-capades .
In the above pic, I enjoyed a Corona, pastel from PR, including homemade hot sacue.
Here are a few more links to share w/ you:
UPDATE 12/30/2009 17:38 : Should we be still using ‘ethnic’ in relation to food these days? In retrospect, I reconsidered and will start using #cocina (special thanks to @nueva_voz for suggestion)
Popularity: 3% [?]