Why I’m stepping back from Social Media
Subtitle: Social Media, not a measure of Influence Frankly, toward the end of 2010 I’ve been frustrated with social media – namely Twitter and Facebook – and the perception of influence. With Klout scores, and digital tallies of followers and friends I have a case of social media reflux. It’s a game, and if you play the game well, you too can be an influencer. Hardly. Think... Read More
Attribution and Influence in Social Media
Subtitle: Copycats So you have a group of friends on Twitter, Facebook or what have you that you interact with regularly. You are also, or become active in other areas outside your regular group according to your interests, let’s say psychology or culinary or knitting. All of the sudden, you start to see a friend from your regular group participating in these same areas.... Read More
Latinos owned the web in 2010
The year 2011 approaches in just under 3 hours (my time) and I’m slapping this post together after dinner and a glass of wine - it just didn’t feel right not to post the last post of the year…of the decade for that matter. Latinos took ownership of the social web this year, and are positioned to bring the house down in 2011. Organizations like Hispanicize,... Read More
Red Flags on your Social Media expert
I’m posting real light until the end of the year; also, I’m not posting on Twitter except for Tweets tied to this blog. Here is a great post which features great feedback on measuring your social media expert – if there is such a thing. In some respect, this problem is compounded by those who are hiring – they may think they know what credentials should... Read More
Marketers should enlist Veterans of the Social Sphere
Subtitle: I’m late! I’m late! For a very important date! – White Rabbit When asked what the biggest barrier to social media marketing was, more than two in five selected time and resources. As I’ve been within the social web for many years now, shifting through and identifying relevant information from a wide array of sources has become second nature; so... Read More
What type of Content should you post?
Relevant content Today, I posted this on Facebook: As we mature, so should our concept of Christmas: Give the gift of attention to orphans; give the gift of food to the hungry; give the gift of shelter to the homeless; give the gift of hope to the hopeless. Because I’m more personal on FB, I wouldn’t usually post something like that here unless it was tied in to this... Read More
Being Latino, down
The largest Latino Facebook group – Being Latino – is down. Run by Lance Rios, Being Latino (Facebook.com/beinglatino) with over 50,000 members seems to have been thwarted by questionable motives. Lance Ríos: “All that I could gather is that if a “significant” amount of people mark page’s post as inappropriate, FB freezes it. You can either appeal it... Read More
Latinas Rising
I went a little video happy today, and slapped together 3 of them on Google’s Search Storie’s service. I call this one Latina bloggers Rising. Check back for more videos later. AKPC_IDS += "2691,";Popularity: 7% [?] Read More
SXSW 2011 Panel Pickers
South by Southwest is only about 3 months away. Their Interactive sessions are taking place on March 11-15. Although there were many submissions, below are two panels for the SXSW that you may find relevant (I’m sure there will be tons more you might be interested in – click here to see them all): Latin America’s Digital Middle Class: Six Key Insights Latin... Read More
The largest Twitter Party in History!
Subtitle: Holiday gifts with Hispanicize #hispz Now, I know that’s a bold statement. But, it’s true. Hispanicize is giving away over $2,000 in gifts and prizes TONIGHT. Further, tonight’s party follows the heels of Hispanicize’s 1st Twitter party last week, which touted 45 prizes given out for over 3 hours. Click here for a recap. So, grab your coquito,... Read More
Teach your mobile device to be Bilingual
Subtitle: Spanish Punctuation on you Mobile device (image credit =@MomPressive) I do tons of tweeting, texting and status updates on my mobile device (HUGE opportunity for wireless sponsors here…), and Hispanics are the BIGGEST users of mobile media. Currently, I have a Blackberry 8300 series from Verizon and here’s how to do Spanish punctuation while typing on this... Read More
Blogging While Brown – Latinos in 140 Characters or Less
Please go to the Blogging while Brown Conference voting page and check out the Latinos in 140 Characters or Less track. Don’t forget to vote. AKPC_IDS += "2624,";Popularity: 3% [?] Read More
10 Tips to Keep your Tweets under 140
Twitter only gives you 140 characters to type out your message (a brief history of character-based communications here). Using 140 characters or less takes a little bit of practice to effectively communicate your message w/out losing any of it’s vitality. It’s true that there are some services that are built into some Twitter clients (like UberTwitter) that can extend... Read More
Social Media search and SEO in 2011
Subtitle: Will search and seo go social in 2011? There was a lot of talk earlier this year of how Twitter and Facebook will bring value to internet search. Twitter for example added a new feature to make searching for people simpler by creating a new People tab. Also, the Twitter search engine is very impressive and capable tool for yielding results based on Twitter’s... Read More
Uncommunication: Non-verbal cues in social media
Subtitle: Who is listening? What do they hear? (Image source: Scenes of Silence) In addition to what we express verbally, there are many other facets to communication that make up a comprehensive message. Some 93% of what we are thinking is said non-verbally. When we think of non-verbal communication, we think of body language. But what about on the web? What are some of the... Read More
