Natural Selection And Social Media
Subtitle: The Nature Of Social Media Given the nature of social media, if it were present around Darwin’s time he may have not formulated his theory of evolution. The human heart has the capacity (although sometimes with great bludgeoning), for self-sacrifice and helping others which directly contrasts innate competitive and survival instincts. Given this lens, Darwin... Read More
The Good, The Bad & The Ugly
the good, the bad & the ugly The Good: Twitter is now offered in Spanish. The Bad: Latino-themed caskets. The Ugly. AKPC_IDS += "714,";Popularity: 1% [?] Read More
Latino Social Sites
With over 22 million users online, Latinos are more prevalent than any other demographic. It is generally accepted that this is because of their cultural sense of community and sociability. What are some of the sites that cater to them? They are: Quepasa Terra (including MiGente) Batanga StarMedia …to name a few of the larger spanish language niche sites. There are also... Read More
Latinos Online
Latinos Online It’s funny how seemingly, slight differences between search terms can result in a world of difference. I’ve been searching for information about Latinos in social media, so obviously I used that term – ‘Latinos in social media’. That criteria mostly results in LATISM activities (which, in of itself is a good thing). So, then I used ‘Hispanics... Read More
The Social Media Evolution
Subtitle: The Social Web You’re just going through a phase… IF you define social media as Facebook or Twitter then you may believe it is a fad – and you’d be correct! But if you define social media as sharing, connecting and online conversations then you know social media is the future. Revolution, set to evolve If you understand the leverage of social media... Read More
Latino Gold Rush
Subtitle: Here Come The Marketers My eyes, ears and mouth were sealed shut. It’s interesting to see how businesses and marketers are now paying attention to previously ignored niche networks. By this I specifically mean low-income demographics and urban communities. There is an entire “sub-culture” of bloggers / twitterers complete with celebrities and household names... Read More
Control The Content
Subtitle: Centralized Me. “If you don’t like it, get your own soapbox!” Controlling the content, means owning it. Blogging enables you a platform to speak from that you own. You control the site, you state the rules, you decide what is good/what is bad…you are God. Latinos – take control of your image. Latinos especially should embrace blogging as... Read More
A Culmination Of Effort Equals Your Success
Subtitle: Two Parts Chat; One Part Typing; Add A Smile. Mix. Taking a look at where I put my time and effort I came up with this breakdown: Your social media influence: 1/4 = mobile device; 1/4 = computer; 1/4 = traditional networking; 1/4 = secret sauce success habits. The first two are transparent. They involve your social media efforts from blogging to Facebook and emails... Read More
The Web 2.0 Is Us
Here’s a fast paced video that explains web 2.0 in under 5 minutes. AKPC_IDS += "598,";Popularity: 1% [?] Read More
Converge w/ Social Media, Don’t Collide
(I’ll write more about this over the weekend) A good strategy to engage your target is to find beacons of influence within the relevant market. These ‘Influentials’ will propel your message to their sphere of influence. We are talking socioeconomics, and learning how to surf the waves of current market consumption patterns…better, we are looking for those... Read More
Death Of The Citizen, Birth Of The Consumer
Subjects –> Citizens –> Consumers The thoughts behind the arrows goes like this: we were subjects who progressed to become citizens, only to now devolve into consumers. This is an idea read from “Life Inc.: How the World Became a Corporation and How to Take It Back,“ by Douglas Rushkoff. Rather than seeing a video of Douglas speaking, I’m glad... Read More
Attn Companies: Your Next Big Idea Will Come from Us (Latino Version)
I don’t ever do this, but this entire post was lifted from BrianSolis, and all I did was swap out the pic. Using social media isn’t just important, it’s life changing Do you realize that we are the reason you “make” a living? Your passion, your ideas, your marketing skills…that’s all just a bonus at the end of the day. Your services solve our problems. We are... Read More
Do You Use “I” Or “We”?
Whenever making a reference to what my (old) blog was involved in, I usually used the term ‘we’ even though it was just ‘me.’ This was necessary to maintain a sense of community (it was natural as well). The same should be applied to the company or business you own or work in. To keep it simple, when using ‘we’ it should be in reference to company... Read More
Where Else On The Web?
Normally, I do not cross-post, so you can find me posting over at the LATISM blog fairly often. For the beginning, I’ll probably just tell you when I post there, but eventually may just create a feed. A recent post, entitled Finding LATISM discusses the many modes that Latinos In Social Media embraces. At the very beginning of creating some marketing angles for LATISM,... Read More
The Apples and Oranges of Social Media and Segregation
Does social media segregate? The answer is no. Social media connects people based on interest; 9x out of 10 it is part of the great whole, so how can it segregate when anyone can jump in? If you are interested in rock climbing, then you are going to go seek out rock climbers. Rock climbers are not excluding anyone, they are attracting those who are interested in that activity. ... Read More
