Subjects –> Citizens –> Consumers
The thoughts behind the arrows goes like this: we were subjects who progressed to become citizens, only to now devolve into consumers.
This is an idea read from “Life Inc.: How the World Became a Corporation and How to Take It Back,“ by Douglas Rushkoff. Rather than seeing a video of Douglas speaking, I’m glad I was first introduced to Douglas’ work via Matt Reyes’ post over at SWOM first – I’m not sure I’m convinced that he is as eloquent talking as he is writing.
At any rate, it’s far and wide that I get excited about a book, and from what I’ve read so far I think I’m in for a treat.
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I don’t ever do this, but this entire post was lifted from BrianSolis, and all I did was swap out the pic.
Using social media isn’t just important, it’s life changing
Do you realize that we are the reason you “make” a living?
Your passion, your ideas, your marketing skills…that’s all just a bonus at the end of the day. Your services solve our problems. We are the reasons for your success. Your fans, your tribes, your family. However, you have to listen in order to discover how we can make you successful. Trust me, we have no problem telling you how to make your product or services a success. Everything else you can do just adds fuel to the fire.
So what does this have to do with social media? Well, for starters you shouldn’t just elicit conversations, you should RESPOND to them. Social media is where we’re telling you how to be more successful, lucrative, or whatever it is you hope your services will allow you to be. We do it everyday, without pay, without schwag, and without any incentives because we genuinely want to help you. Social media is where the conversations for success are happening. This is where the news is happening. THIS IS WHERE YOUR SUCCESS CAN HAPPEN.
WE are your next big idea because in this space, WE control the content. WE decide what’s popular. And WE run this town!
What do you think?
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Whenever making a reference to what my (old) blog was involved in, I usually used the term ‘we’ even though it was just ‘me.’ This was necessary to maintain a sense of community (it was natural as well).
The same should be applied to the company or business you own or work in.
To keep it simple, when using ‘we’ it should be in reference to company activities. A live talk show for instance: “We will be right back after these messages.” This placement of ‘we’ shows team work and includes the audience.
The ‘I’ should be used to accept responsibility, “I apologize, I misheard you.” If you are involved in a process, but did not actually produce the process don’t use “I” to get the credit. “I’ve created this website,” when it was actually a team of people.
Try not to blame others by using the separatist term “they.” The horror. “They did this…they did that.” To maintain a sense of ownership, you can say “I’m sorry….we will handle this…”
With proper usage you’ll maintain a sense of ownership and convey professionalism.These same concepts can be applied in new media. After all, new media changes the way we communicate, and does not dehumanize our communication.
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Normally, I do not cross-post, so you can find me posting over at the LATISM blog fairly often. For the beginning, I’ll probably just tell you when I post there, but eventually may just create a feed.
A recent post, entitled Finding LATISM discusses the many modes that Latinos In Social Media embraces.
At the very beginning of creating some marketing angles for LATISM, I had this idea to create quick and witty phrases about Latinos on the web. I named them Twitter Plugs.
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Does social media segregate? The answer is no.
Social media connects people based on interest; 9x out of 10 it is part of the great whole, so how can it segregate when anyone can jump in?
If you are interested in rock climbing, then you are going to go seek out rock climbers. Rock climbers are not excluding anyone, they are attracting those who are interested in that activity. It’s silly to think otherwise.
Be it politics, race or food – people naturally gravitate to what is interesting to them. So the next time you see me eating an apple, please don’t assume I won’t eat an orange.
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Today, I’ll be featured on The Social Nerdia, Blogtalk Radio Show. Tune in at 9pm Est.
We’ll be talking about LATISM, Latinos, new/old media, and a little about myself. Hope you can tune in.
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There can be too much of a good thing. Yes, I think email is still a good thing. It is more focused and can get more in depth than social media posts. But, the volume could use some curtailing.
For instance, I don’t think I need to be emailed every time I get a new friend request on Facebook or a new person subscribes to my Friendfeed or when someone sends me a direct message on Twitter. I’ll check those when I have time.
Then there are the multiple lists and groups I belong to, and honestly of late 90% of the time I have no interest. They will be unsubscribed from, but one day that may change. Remain dynamic.
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With the advent of social media sites like Twitter, push button publication is instantaneous and in many cases forever.
Even if you delete what you’ve posted, there are hundreds of indexers that constantly monitor the live stream of data in social media. The longer you take to delete it, the possibility of someone seeing it increases.
Personally, I don’t worry too much about it. Most indexers (if not all) are automated systems anyway. And your content is not relevant to everyone all the time, so chances are that no one is looking.
But what if you do if you make a mistake? What if someone does see?
Delete it…change it…edit it. If the site you are on does not allow this because you took to long to make your changes. Post a follow up or comment on the post. We see this all the time in the publication world with misprints and press release corrections.
When I blog, I constantly go back over the post and take out what I don’t like or phrase something differently. Pushing out content is more important to me than perfectionism.
Most of the time, I don’t make any noise about misspelled words or rephrasing what I’ve written. I just go ahead and do it. If I make a supreme blunder, I may leave it there crossed out or use ‘edited’ at the top of the post. When additional content is added, I’ll have an ‘Update’ announcement at the end of the post followed by the new content.
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This is an old debate – it’s filled with emotion, preference and who can best determine the roots of language and how we came to this nomenclature. However, for this post I’m just looking at numbers: is the term Hispanic used more on the internet, or the term Latino?
I used Google keyword search tool that is used in many Ad campaigns, SEO optimization and reflects real world searches.
A simple query shows that globally the term Latino is searched over 11 million times to only 1.5 million for Hispanic; locally, the term Latino is searched more than half times than Hispanic. If pluralized (latinos/hispanics), the numbers again vary by almost the same amounts.
The same trend holds true for Hispanic over Hispano (2 million to 74,000), and Latina over Hispanic (3.3 million to 2.2 million). (I was prompted to go over those numbers by a post over at Agua Marketing. )
It is obvious from these results that the term Latino comes in at a tremendous landslide over Hispanic on the internet. While polls reveal that most prefer the term Hispanic, why is it that Latino is used more online? The answer lies in the fact that more acculturated Latinos are online – 78% – and it is this segment within the population that are using the term ‘Latino.’
The conclusion here leans toward the situational: there is never a black or white, especially when it comes to the Latino population. Offline, or if you have an older or less acculturated target within the Hispanic population then by all means use the term Hispanic, but if you are online you would fair better by using the term Latino. If you are an online marketer or advertiser, or have an online campaign, it comes down to knowing your audience and accepting the habits of Latinos online and adjust accordingly.
UPDATE 10/11/09 2:29pm: The same hold true on Twitter:
Source: Mercury Mambo
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With my blog site back up, I’ve come to appreciate blogging again.
140 characters on Twitter is great for quick updates, witty dialogue and continuous conversations/Facebook is great for engaging in public discussions. Blogs however, can be more personal and allow you to peer into the deeper thought processes the author has.
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