Subtitle: A double underrepresented group gets represented.
LATISM
In an effort to represent a double underrepresented group (women + Latina) LATISM, gives us the very first 2010 Bloguera survey. Here’s some key findings courtesy of WiredLatinos:
Young:The largest group of respondents is between 30 and 39
Mothers: 83% has between 2 and 4 kids
Heads of household: 70% is either single, divorced or separated
Yearly Earnings: Of the respondents, 46.5% reports earnings of $80,000 – 89,000 a year, closely followed by 44% who earn $30,000 to $39,000 a year. Less than 3% reported earnings of $100,000 or more
Committed:
75% blog two or more times a week
77% have invested in their own domain
98% plus are active in social media
A surprising 72% blog primarily in English
62.7% blog about Parenting, followed closely by Latino issues [54.4%]. Other popular topics included Heritage/Culture, Cooking/Recipes, Beauty/Fashion, Art, Technology and politics
While 37% of Latinas blog mostly about their ethnicity, most of them seldom or ever focus on this factor
Most feel being a Latina has helped them find sponsorships and readers and readers, but in general feel they get less opportunities compared to non-Latinas
A noticeable disappointing practice (arguable), is the Google news search feature for latino social media: 90% of it is coverage of business and politics…not much of what YOU are doing in social media as individuals.
I like what Cafe Media is doing…there is much more of a cultural vibe to what they report on. Also, this is why such organizations such as LATISM is important – it’s by individuals for individuals.
I’m not sure if I’ve ever posted the reason I made the transition from a Latino politics blogger to an active social media advocate within the Latino social media. So here we go…
My original blog – LatinoPundit – served a purpose to fill a void of the lack of Latino bloggers. I wanted to bring Latinos into mainstream discussions about politics and society, and also raise awareness of Latino subject matter. That was done for over a period of 5 years. Nowadays, you can find Latino blogs on a plethora of topics. With that purpose now filled, there was no reason to continue with the Latino Pundit blog.
With the knowledge that the Latino population is growing, I knew that Latinos would be more closely examined. And who else, but big businesses would have an interest? So with social media growing as well as the Latino population, it only made perfect sense that marketers would begin to enter this area.
I’ve had 5 years of experience online interacting and community building before social media became trendy…and from this advantage , I knew that I’d be ahead of any marketer without this type of experience. Thus I entered the Hispanic marketing world and rebranded my self as such.
One significant contribution to the Latino community was the national community feature for Latinos In Social Media (now called LATISM), building off the idea AnaRC had from her tweet “Where are all the Latinos on Twitter,” and the directory of Latino professionals. Call it being at the right place at the right time, because if I didn’t see Ana’s tweet, LATISM probably would of not happened. Thanks to all those involved with LATISM, the very first Latino based social media seminars took place in NY, then FL and DC followed…a fourth and what looks to be the largest yet is taking place this September. (If you can, catch LATISM in action via tonight’s Twitter party.)
My continued purpose in social media is to contribute to Latinos and social media as a whole from this blog to continuing projects that serve the greater community.
In 2010 into 2011, we’ll see more Hispanic based media seminars and conferences nationwide. It’s a personal pleasure to be a part of these exciting times.
What’s interesting in this short round up are the new players making their entrance as a result of a changing industry. Also of note is the inclusion of new media within the agendas of established organizations.
This list is far from complete, as there are smaller seminars going on, as well as some larger that I’ve not added – it’s a start. If you have any suggestions please feel free to add them to the comment’s section and we can create an ongoing list.
One exciting first, is Manny’s HispanicPR Conference that includes social media. It’s a 3 day event in Texas, May 10-12. I think we’ll see this as an annual event for years to come.
Another ‘first’, is the Latino2 event in LA powered by Latinos In Social Media (LATISM) on April 30-May 2. This event will solidify the LATISM footprint in marketing and social media on the West Coast.To keep abreast of what is going on in LA you can follow these Tweeps and their daily discourse: @giorodriguez @antonio @davidvallejo @laurag
LatinVision in NY has it’s annual Convergence conference Oct 4, that will discuss the future of Hispanic media. This even bring in the major networks and agencies in NYC and beyond.
In Hispanic print and digital media is Portada’s event Sept. 23.
“Part of LATISM’s long-term vision is to give back. The fact that our first Toy Drive and Fundraiser is aimed to benefit both children in Latin America and at home is yet another innovative example of how LATISM is using new media to benefit our community at large,” said Louis Pagan, Co-founder of LATISM.
For the second part of LATISM’s 3 Kings Day event, the networked reached 109% of a $1,000 goal. LATISM pulled together through it’s organic network and talent along w/ BeingLatino to raise funds for UNICEF to distribute funds to Latin American children. The majority of the event happened online via a ‘TwitterParty’ in the span of 2 hours. v
The event still continues until the 4th, so if you want to still contribute you can do so by following the link.
To follow the event as it transpired, search the hashtag #latismtoydrive on twitter.
I’m extremely honored to be listed as a “Rising Star” among other great Latino innovators.
For the first time in its 10-year history, Latino Leaders Magazine has published a digital version of its magazine. Although new, the digital version provides all of the same content, interviews and images readers have come to expect from Latino Leaders. Beginning with our December edition, Latino Leaders will be available in both print and digital.
In an error of Change, where people are once again thinking globally, here’s your chance to give back, now and always – once you start to care, you will never stop caring.
I truly believe that the world will change with the power of non-profit organizations, and humanitarianism.
So, If you’re a blogger, Latino/a (Hispanic/Xicano/Cuban/Boriqua/Taino…human and care about children), then post this widget (hit copy), on your blog or social media site (customizable here).
