Subtitle: Are there Latinas in social media? You betcha!
I am driven by We-media – content produced by the public – and am inspired when others share the same drive. A fewofmy online-cohorts are proposed speakers for a panel at the Blogher conference here in NYC.
Latinas are one of the fastest growing segment of bloggers. In this session, you can understand who we are, why we blog, where we are coming from and where we’re going…Our session will focus on Latinas as a group and how we are using social media to develop relationships and promote our businesses with a distinct flavor. Each of the panel speakers has effectively used social media to promote either her blog, home business, or herself as a brand.
There are a couple of posts on the chopping board right now, but they are in draft stages at the moment. In my effort to give quality content I cannot ‘push-button-publish’ them just yet.
Against my better judgment, I’ll share a post that has not quite made it to a draft just yet…it concerns a Hispanic man, or woman who defines themselves as a man…or woman, and not a ‘Hispanic’ man/woman.
This thought recalls the line made by the famous black actor, Sidney Poitier, in the 1960’s movie, “Guess Who’s Coming to Dinner” – “Dad, the difference between you and me is that you see yourself as a colored man, and I see myself as a man.”
Of course, the context is quite different here than from the movie, but the statement is relevant and profound.
In 2010 into 2011, we’ll see more Hispanic based media seminars and conferences nationwide. It’s a personal pleasure to be a part of these exciting times.
What’s interesting in this short round up are the new players making their entrance as a result of a changing industry. Also of note is the inclusion of new media within the agendas of established organizations.
This list is far from complete, as there are smaller seminars going on, as well as some larger that I’ve not added – it’s a start. If you have any suggestions please feel free to add them to the comment’s section and we can create an ongoing list.
One exciting first, is Manny’s HispanicPR Conference that includes social media. It’s a 3 day event in Texas, May 10-12. I think we’ll see this as an annual event for years to come.
Another ‘first’, is the Latino2 event in LA powered by Latinos In Social Media (LATISM) on April 30-May 2. This event will solidify the LATISM footprint in marketing and social media on the West Coast.To keep abreast of what is going on in LA you can follow these Tweeps and their daily discourse: @giorodriguez @antonio @davidvallejo @laurag
LatinVision in NY has it’s annual Convergence conference Oct 4, that will discuss the future of Hispanic media. This even bring in the major networks and agencies in NYC and beyond.
In Hispanic print and digital media is Portada’s event Sept. 23.
As you may know, my roots are in the blogsophere, so it’s great to see continuing progression. Latino blogs moving in upper and cross-lateral directions is great stuff.
BlogWorld 2009 had the innovative idea of hosting a multicultural panel. A clear sign of vision and pulse of the current situation in the U.S.A. I had the honor to be invited by Jose Villa from Sensis to represent the fastest growing group both online and offline: The Latino(a)s!
Subtitle: Filling in the ranks w/ the power of social media.
People often ask me how I select people or pick teams. Honestly, with social media so big that when I need help either via volunteers or partners I look to various social media portals by making an announcement of intent and asking if there’s any interest.
So, I haven’t hand picked any teams, but do pick certain portals and trust the power of social networks and individual’s self determination and ambition.
Twitter and LinkedIn are two of the biggest channels I do this with. Follow me on these channels if you are looking to get involved…or just drop a note.
“Part of LATISM’s long-term vision is to give back. The fact that our first Toy Drive and Fundraiser is aimed to benefit both children in Latin America and at home is yet another innovative example of how LATISM is using new media to benefit our community at large,” said Louis Pagan, Co-founder of LATISM.
For the second part of LATISM’s 3 Kings Day event, the networked reached 109% of a $1,000 goal. LATISM pulled together through it’s organic network and talent along w/ BeingLatino to raise funds for UNICEF to distribute funds to Latin American children. The majority of the event happened online via a ‘TwitterParty’ in the span of 2 hours. v
The event still continues until the 4th, so if you want to still contribute you can do so by following the link.
To follow the event as it transpired, search the hashtag #latismtoydrive on twitter.
I’m extremely honored to be listed as a “Rising Star” among other great Latino innovators.
For the first time in its 10-year history, Latino Leaders Magazine has published a digital version of its magazine. Although new, the digital version provides all of the same content, interviews and images readers have come to expect from Latino Leaders. Beginning with our December edition, Latino Leaders will be available in both print and digital.
As impressive as the numbers are of the increasing involvement of Latinos on the web are (22% of the internet population), I think the one common denominator is population growth (45.5 million people). All of the below, are summaries of what I’ve discussed via my social media portals throughout the year.
Spanish Language Content
With more Latinos now on the web, it only makes sense that we’ll start seeing more Spanish content.This may be misleading because those who access the web are generally more acculturated (78%), but there are those who are entering exclusively via mobile devices and it is this population that we’ll see more targeted material directed toward.
It’s always been a numbers games, because numbers equal influence. With over 45.5 million Latinos in the US, with a buying power to reach $1 trillion by 2011, combined with an impressive adoption of technology, Latinos are poised to be the sweethearts of big business and professionals alike, if not already. There will be huge increases toward targeting the Latino population and their money through 2010.
More Latinos in Social Media
With the recent release of Facebook demographics showing the trend of increasing diversity, it only makes sense that it won’t slow down. Latinos are social, and are adapting social media by storm. This also means more Latinos on micro-networks, and more blogs.
In an error of Change, where people are once again thinking globally, here’s your chance to give back, now and always – once you start to care, you will never stop caring.
I truly believe that the world will change with the power of non-profit organizations, and humanitarianism.
So, If you’re a blogger, Latino/a (Hispanic/Xicano/Cuban/Boriqua/Taino…human and care about children), then post this widget (hit copy), on your blog or social media site (customizable here).
There are a couple of posts on the chopping board right now, but they are in draft stages at the moment. In my effort to give quality content I cannot ‘push-button-publish’ them just yet.
