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Archive for the ‘Latino’ Category

Hispanics Online: Where Are They?

February 23rd, 2010 6 comments

As it turns out, they are everywhere that everyone else is and more.

Hispanics are going to websites that the rest of the world are using which are Yahoo, Google and Microsoft but at the same time there are niche websites that allow Hispanics to socialize within their own communities as well as to search for information such as news, sports and entertainment within Latin America.

Social media, in the same stride is a great place to find ‘real-time’ Hispanics.

Go over and read my friend Frankie’s blog – a contributing voice to the online Hispanic dialogue (the post is a few months old, but still relevant because people ask me this all the time).

Update: Related – Breakdown of Hispanics online.

Popularity: 58% [?]

Hispanic Media Conferences 2010, PII

February 17th, 2010 10 comments

To continue on the Hispanic Media Conferences 2010 post, I’ve become aware of two more:

NAHJ, has ten multimedia journalism training sessions in Texas, Feb 20. Blogging, social media and content creation will rule these workshops.

Very innovative and keeping in pace of a trend in the Latino sphere – from their website: The New Generation Latino Consortium (NGLC), the only professional organization of its kind dedicated to the enhancement of the New Generation Latino audience, is proud to announce ‘The NGLC Media, Marketing & Entertainment Conference’ taking place in New York City on April 5, 2010.

Popularity: 55% [?]

Latinos? Or Men and Women?

February 16th, 2010 16 comments

There are a couple of  posts on the chopping board right now, but they are in draft stages at the moment.  In my effort to give quality content I cannot ‘push-button-publish’ them just yet.

Against my better judgment,  I’ll share a post that has not quite made it to a draft just yet…it concerns a Hispanic man, or woman who defines themselves as a man…or woman, and not a ‘Hispanic’ man/woman.

This thought recalls the line made by the famous black actor, Sidney Poitier, in the 1960’s movie, “Guess Who’s Coming to Dinner” – “Dad, the difference between you and me is that you see yourself as a colored man, and I see myself as a man.”

Of course, the context is quite different here than from the movie, but the statement is relevant and profound.

More later…

Popularity: 34% [?]

Social Media – Pre and Post 2010

February 11th, 2010 21 comments

While social media is undeniably hot, without evidence of burning out, many established organizations and businesses have been exceedingly slow in accepting social media as the new engagement platform.  In the face of prudence, speculation and convention, enthusiasts – evangelists – have pressed forward with a new and unpredictable, yet powerful and stable form of communication that has haulted an entire industry and forced it look over its shoulders.

In many ways, social media has just begun – 2010, will be its pivot.  Pre-2010 will be looked back as social media being considered only an addition to already established marketing tools, but post-2010 social media will be viewed as a major factor, even replacing traditional media.

Hispanic organizations will be on the far end of the tail, as Hispanics are mostly a conservative population.  To the older generation, social media represents…is, change.  However, the younger generation is embracing new media in droves.  Somewhere in the near future – post 2011? – there will be a huge explosion of Hispanic based industries and organizations in social media.

These are my observations, not my judgments.  I think social media will continue to influence its way into every business sector and will be the fast track to Hispanic related communications.  The fact that Hispanics are the quickest and most abundant adopters of new technologies and media, should move every decision-maker toward the promised land of social media.  Will you be joining me?

Popularity: 40% [?]

Hispanic Media Conferences 2010

February 10th, 2010 5 comments

In 2010 into 2011, we’ll see more Hispanic based media seminars and conferences nationwide.  It’s a personal pleasure to be a part of these exciting times.

What’s interesting in this short round up are the new players making their entrance as a result of a changing industry.  Also of note is the inclusion of new media within the agendas of established organizations.

This list is far from complete, as there are smaller seminars going on, as well as some larger that I’ve not added – it’s a start.  If you have any suggestions please feel free to add them to the comment’s section and we can create an ongoing list.

  • One exciting first, is Manny’s HispanicPR Conference that includes social media.  It’s a 3 day event in Texas, May 10-12. I think we’ll see this as an annual event for years to come.

  • Another ‘first’, is the Latino2 event in LA powered by Latinos In Social Media (LATISM) on April 30-May 2. This event will solidify the LATISM footprint in marketing and social media on the West Coast.To keep abreast of what is going on in LA you can follow these Tweeps and their daily discourse:  @giorodriguez @antonio @davidvallejo @laurag

  • LatinVision in NY has it’s annual Convergence conference Oct 4, that will discuss the future of Hispanic media.  This even bring in the major networks and agencies in NYC and beyond.

  • In Hispanic print and digital media is Portada’s event Sept. 23.

Popularity: 35% [?]

Latino Blogs At Blogworld

January 28th, 2010 7 comments

Subtitle:  Upward and Cross Connections

As you may know, my roots are in the blogsophere, so it’s great to see continuing progression.  Latino blogs moving in upper and cross-lateral directions is great stuff.

BlogWorld 2009 had the innovative idea of hosting a multicultural panel.  A clear sign of vision and pulse of the current situation in the U.S.A.  I had the honor to be invited by Jose Villa from Sensis to represent the fastest growing group both online and offline: The Latino(a)s!

Popularity: 23% [?]

Kids + Media = Lots of Hours

January 25th, 2010 1 comment

Subtitle:  Media devours youth.

Sometimes studies confirm what we all already know.  As you can tell, I wasn’t surprised by much of the information below, but I know it’s newsworthy for some.

A new study from the Kaiser Family Foundation shows a “dramatic” rise in the amount of time children and teens spend using entertainment media, “especially among minority youth.” [...] Hispanics and blacks average about 13 hours of media exposure daily compared to just over eight and half hours among whites.

The study is an interesting one, as it breaks down texting, social media, TV, books and more.

What I like about this report is a small portion of added value:  Of course not all use of social media can be lumped as entertainment or recreational. It’s also about communicating and–at times–can be a valuable part of young people’s education and development.

Amen.

Popularity: 28% [?]

De la Isla: Latinos looking forward

January 10th, 2010 5 comments

Fifty-seven years ago, the election of Dwight Eisenhower marked the first mainstream recognition of Hispanics as a constituency in presidential elections.

The 1960 election of John F. Kennedy, when Mexican Americans played a major role in turning Texas, demonstrated the pivotal role some Latino groups could play in presidential contests.

In 1975, President Gerald Ford allowed an amended Civil Rights Act to cross his desk. It included the Southwestern states, where widespread voter abuse, intimidation and disenfranchisement were legendary.

In 1976, Latinos were major contributors to the election of Jimmy Carter in Texas and in Ohio.

During the decades since the 1950s, the Latino population was changing — by age, education, ethnicities, national origin, geographical spread and religious affiliations. Individual issues segmented the Hispanic identity but not the understanding of itself as a community, a constituency, and a source for leadership.

Yet in 2006, when Republicans in Congress unleashed a brutal anti-immigrant bill intending to criminalize individuals and to split families apart by place of birth and punish people who rendered aid to those in distress, more than immigration was on the line.

It was a fundamental challenge to U.S. values, as much as torture had been. The pogrom-like proposal — officially encouraging persecution — will fill future textbooks about the reckless abandon of the early 2000s.

Some of the pogrom’s enthusiasm was curbed by the fledgling election successes of Latinos in municipalities, state government and Congress, much of which was made possible by the Civil Rights Act.

During this time, middle-class Hispanics, who were forgetting old grievances about ethnic and social-status prejudices, were jolted back to reality. They saw how discriminatory practices were expressed through licensing drivers, renting homes, liability insurance, schooling, profiling and job applications to further disadvantage immigrants, documented as well as undocumented.

Sanctions intended for the poor and the downtrodden affected how most all Latinos were perceived. The Latino middle class had to rethink its standing in the community. It was not immune from anachronistic stereotyping and just plain ignorance by many fellow citizens who seemed to have autistic trouble perceiving outside their own narrow habitats. The prejudice their parents and grandparents had talked about was back.

That was the great eye-opener after the election of 2004. Latino constituencies decided not to give their vote away to double-crossing political parties.

This is a different country now. Today 5,129 Latinos hold elective or appointive public office. They have many thousands of colleagues with whom to form political alliances. Things went too far in the first decade of the 2000s.

That was the tension when Barack Obama swept into office in 2008 with the highest Latino voter participation yet. It carried with it several pivotal states. Although Latinos had helped elect presidents before, this was the first time many in the media noticed.

The 2009 nomination and confirmation of Sonya Sotomayor to the U.S. Supreme Court completed some unfinished business at the highest level.

For more than five decades, a bedrock community goal has been about having its values and perspectives represented in adequate proportions in the chambers of government. The concept is as fundamental as democracy itself.

Now that the precedent for a representative foundation has been laid, it’s time to begin.

Popularity: 4% [?]

Census To Use Grassroots & Social Media 2010

January 6th, 2010 No comments

Is anyone surprised?  Are you still one to think social media won’t work?  Well then, read up:

Social media and a national road tour are part of the plan to drum up interest. The campaign will stress the importance and secrecy of the count.

This shows the further use and maturity of social media.

(Not that I thought they would succeed, but this further strengthens my belief that those groups who wanted to ban the census will not win.)


Popularity: 25% [?]

Social Media Solves Project Personnel

January 6th, 2010 4 comments

Subtitle: Filling in the ranks w/ the power of social media.

People often ask me how I select people or pick teams.  Honestly, with social media so big that when I need help either via volunteers or partners I look to various social media portals by making an announcement of intent and asking if there’s any interest.

So, I haven’t hand picked any teams, but do pick certain portals and trust the power of social networks and individual’s self determination and ambition.

Twitter and LinkedIn  are two of the biggest channels I do this with.  Follow me on these channels if you are looking to get involved…or just drop a note.

Popularity: 15% [?]

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