Gracias = Garcia
Subtitle: Are you a Spanglish speaker or a bilingual text message sender? (via @MauraHernandez) My Blackberry is set to auto-check, because I’m infamously known for misspelling words. Quite a few times, when tapping out an email I’ve noticed that spell check wants to change ‘gracias’ to Garcia. I find it hilarious. Yes, I can just ‘add’... Read More
Hispanic Media Conferences 2010, PII
To continue on the Hispanic Media Conferences 2010 post, I’ve become aware of two more: NAHJ, has ten multimedia journalism training sessions in Texas, Feb 20. Blogging, social media and content creation will rule these workshops. Very innovative and keeping in pace of a trend in the Latino sphere – from their website: The New Generation Latino Consortium (NGLC),... Read More
Social Media – Pre and Post 2010
While social media is undeniably hot, without evidence of burning out, many established organizations and businesses have been exceedingly slow in accepting social media as the new engagement platform. In the face of prudence, speculation and convention, enthusiasts – evangelists – have pressed forward with a new and unpredictable, yet powerful and stable form of... Read More
Hispanic Media Conferences 2010
In 2010 into 2011, we’ll see more Hispanic based media seminars and conferences nationwide. It’s a personal pleasure to be a part of these exciting times. What’s interesting in this short round up are the new players making their entrance as a result of a changing industry. Also of note is the inclusion of new media within the agendas of established organizations. This... Read More
What Type Of Social Media User Are You?
Subtitle: What side of the fence are you on? When it comes to social media, are you on the outside looking in or on the inside looking out? This is the question I ask myself when I encounter someone involved in social media. It gives me insight to their level of engagement, which is important to me toward my own expectations. Insiders If you’re one who uses social media... Read More
It’s Not Always About The Marketing
AOL just release their Hispanic Cyberstudy, packed with the habits of Hispanics online. The study is based on a question – Why and how are Hispanics using the internet in their daily lives? For years, marketers have struggled with the complexities of the Hispanic market. Given the blistering growth of their population and subsequent rise in purchasing power, AOL wants to... Read More
Staying The Course
Subtitle: Here And Now, There And Later Not writing on my blog, is like not being at home for an extended period of time. It’s not like I have not been busy though. Here’s what I’ve been occupied with: Networking: I hope many of you are not undervaluing meeting people in ‘real-life.’ I’ve been busy adding more influential people to my... Read More
Census To Use Grassroots & Social Media 2010
Is anyone surprised? Are you still one to think social media won’t work? Well then, read up: Social media and a national road tour are part of the plan to drum up interest. The campaign will stress the importance and secrecy of the count. This shows the further use and maturity of social media. (Not that I thought they would succeed, but this further strengthens my belief... Read More
Social Media Solves Project Personnel
Subtitle: Filling in the ranks w/ the power of social media. People often ask me how I select people or pick teams. Honestly, with social media so big that when I need help either via volunteers or partners I look to various social media portals by making an announcement of intent and asking if there’s any interest. So, I haven’t hand picked any teams, but do pick... Read More
My Predictions for Latino Social Media In 2010
As impressive as the numbers are of the increasing involvement of Latinos on the web are (22% of the internet population), I think the one common denominator is population growth (45.5 million people). All of the below, are summaries of what I’ve discussed via my social media portals throughout the year. Spanish Language Content With more Latinos now on the web, it only... Read More
Last Minute Gifts
Here are some great places to buy bilingual and educational toys for the children: These companies are amazing for their well thought out toys. Disclaimer: I have boxes full of these toys here at home for an upcoming toydrive (more on that later), that they are participating in. I opened up the boxes to see what was inside and was amazed at the educational value of these... Read More
Latino Leaders Interviews #4
With this new series, Latinos who are at the forefront of influence will be asked a series of questions to get to the core of their drive and passion. It is from their direction I believe, that we will find a source of inspiration and encouragement. Recently, I had the pleasure of meeting Jose Marquez, and his team of leaders from LISTA. Just this month in NYC, they had a great... Read More
Latino Book Tours
Subtitle: Promoting Latino Authors with Social Media Social media has many great potentials. I’m constantly amazed by the innovation that individuals display. Again and again, I see come across very unique ways individuals are using social media to engage the market. A while back, we saw how one individual came up with how to learn a different language, with social media. ... Read More
Who’s Watching The Lab-Latinos?
Subtitle: “I always feel like, somebody’s watching me…” -MJackson At this time, if you are a Latino in social media, it may not be such a straight forward deal. Unknowingly you may have been recruited to be the representative voice for your locale or culture as a whole. In the form of page visits and clicks there’s an audience watching and learning. ... Read More
Latino Leadership Interviews
With this new series (new here, old in my head), Latinos who are at the forefront of influence will be asked a series of questions to get to the core of their drive and passion. It is from their direction I believe, that we will find a source of inspiration and encouragement. On Twitter, I’ve thought of creating a new hashtag (#) called #latinoleaders, but I’ll just... Read More
