Now begins the Long Tail of Latino Social Media

Based on observations, the early adoption phase of Latino Social media has sloped into the long tail scheme of things (that would include moving into the early majority). The beginning was great with early innovations and ballsy moves, but there’s another 80% to engage. So, “be like water” my friends… (See my comment for some clarification) AKPC_IDS += "3777,";Popularity:... Read More

Our Spare Time has always made others rich

Thanks to Cindy E. Rodriguez to sharing this article with me (re:Serfs). Thanks to Cindy E. Rodriguez to sharing this article with me (re:Serfs). In light of the Huffington Post’s recent deal, we are fooling ourselves if we believe that we are making other people rich from our direct efforts as opposed to when we are not actively engaged, such as watching television (aka,... Read More

Updates on the Latino Social media industry

Yes, I called Latino social media an industry.  The efforts of many individuals groups and interest from outside the community is shaping a fledgling but formidable business area. WaPo: Hispanics trail other groups in Web usage, confidence There’s a new report from the research arm of WaPo, which states that the use of the web from Hispanics are lower than the general population.... Read More

Google US Hispanic Marketing Forum Event Sizzle Reel

I was thinking of stating adding the term ‘U.S. Hispanic’ to the Latino and Hispanic monikers, but those two terms already have “U.S” built in. AKPC_IDS += "3550,";Popularity: 6% [?] Read More

Hispanic Male Shoppers and Advertising

So the beans have been spilled: Males are the primary grocery shoppers – 51% (but numbers may be closer to 35%). Of course, in the survey, men could be overestimating their own role in shopping for the family…Behavioral research of shoppers shows a number more like 35% of grocery and mass-merchandise shoppers are now men…thanks to the economy and changing gender... Read More

Will your Social Media Plan act like a Fish out of Water?

Subtitle: Don’t reinvent the wheel There’s a large percentage of companies who are engaging in social media with results that may be comparable to a fish out of water. Why do I say that? Because 65% of marketers are either just getting started or have been doing social media for only a few months, and even more interesting is that 86% of companies are doing it internally. Click... Read More

What are Latinos really doing Online?

Subtitle:  A second pass on Latinos online We’ve all heard the statements: There are more Latinos in social media than non-Hispanic Whites Mobile internet access is highest among Latinos Hispanics purchase more electronic devices than anyone else: * Digital cameras: 21% vs. 18 % * Video gaming system: 21% vs. 12% * MP3 player: 19% vs. 12% * Advanced cell phone:... Read More

Somos Muchos Latinos. Somos Muchos Toyota

Could this be one of the greatest Hispanic marketing campaigns? Get your sticker here (it would make sense if you did have a Toyota…). AKPC_IDS += "2876,";Popularity: 18% [?] Read More

Marketers should enlist Veterans of the Social Sphere

Subtitle: I’m late! I’m late! For a very important date! – White Rabbit When asked what the biggest barrier to social media marketing was, more than two in five selected time and resources. As I’ve been within the social web for many years now, shifting through and identifying relevant information from a wide array of sources has become second nature; so... Read More

2010-2011 U.S. Hispanic Social Media Guide

The official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate “How To” guide to Hispanic social media marketing, is now available free to marketers nationwide. Featuring best practices and intriguing discussions from many of the nation’s top voices, the guide explores current and upcoming trends in the Hispanic social media and marketing space. Guide is packed with... Read More

Which social media site is best for your business?

Subtitle: …be aware of the terrain and its affect on your soldiers… – Sun Tzu, the Art of War With good intentions, many businesses starting out in social media try to establish a footprint on a few sites. While this may appear to be a sound strategy, many times it is not. The social web is inherently populated with users who have varying mindsets and habits from... Read More

HPRA Holiday Party-NY

Subtitle: Holiday-izing with HPRA-NY I met some great people at the HPRA-NY Holiday party last week. The venue, host, and crowd were great. David, president of HPRA-NY chapter, gives out prize to the photographer HispanicPRBlog has a great photo recap. AKPC_IDS += "2748,";Popularity: 3% [?] Read More

Webinar: Best Practices on Measuring Hispanic Social Media Campaigns

Confirmed speakers for this in-depth webinar are: * Stephanie Noble, Paden Noble Consulting * Eric Diaz, Principal, DK Web Consulting * Manny Santos, Co-Director MultiVu Latino Cristy Clavijo-Kish, Senior Vice President of Multicultural Markets, will moderate the webinar. Register for this webinar. AKPC_IDS += "2714,";Popularity: 4% [?] Read More

Latinas Rising

I went a little video happy today, and slapped together 3 of them on Google’s Search Storie’s service. I call this one Latina bloggers Rising. Check back for more videos later. AKPC_IDS += "2691,";Popularity: 7% [?] Read More

Webinar Today: Hispanic web sites in the age of Social Media

Click on image below to register for webinar today. Special guests: Dave Rodriguez - Multicultural Marketing Manager, Ford Motor Co. Joe Kutchera - author of the new book “Latino Link: Building Brands Online with Hispanic Communities and Content” (Paramount Books) AKPC_IDS += "2643,";Popularity: 3% [?] Read More