Subtitle: A double underrepresented group gets represented.
LATISM
In an effort to represent a double underrepresented group (women + Latina) LATISM, gives us the very first 2010 Bloguera survey. Here’s some key findings courtesy of WiredLatinos:
- Young:The largest group of respondents is between 30 and 39
- Mothers: 83% has between 2 and 4 kids
- Heads of household: 70% is either single, divorced or separated
- Yearly Earnings: Of the respondents, 46.5% reports earnings of $80,000 – 89,000 a year, closely followed by 44% who earn $30,000 to $39,000 a year. Less than 3% reported earnings of $100,000 or more
- Committed:
- 75% blog two or more times a week
- 77% have invested in their own domain
- 98% plus are active in social media
- A surprising 72% blog primarily in English
- 62.7% blog about Parenting, followed closely by Latino issues [54.4%]. Other popular topics included Heritage/Culture, Cooking/Recipes, Beauty/Fashion, Art, Technology and politics
- While 37% of Latinas blog mostly about their ethnicity, most of them seldom or ever focus on this factor
- Most feel being a Latina has helped them find sponsorships and readers and readers, but in general feel they get less opportunities compared to non-Latinas
- Mobile Usage:
- 81% use their cell phones to tweet
- 90% use their cellphones for FaceBook
- 93% use apps
You can view/download the full version here: LATISM Latina Blogger Survey.
Popularity: 15% [?]
I’m not sure if I’ve ever posted the reason I made the transition from a Latino politics blogger to an active social media advocate within the Latino social media. So here we go…
My original blog – LatinoPundit – served a purpose to fill a void of the lack of Latino bloggers. I wanted to bring Latinos into mainstream discussions about politics and society, and also raise awareness of Latino subject matter. That was done for over a period of 5 years. Nowadays, you can find Latino blogs on a plethora of topics. With that purpose now filled, there was no reason to continue with the Latino Pundit blog.
With the knowledge that the Latino population is growing, I knew that Latinos would be more closely examined. And who else, but big businesses would have an interest? So with social media growing as well as the Latino population, it only made perfect sense that marketers would begin to enter this area.
I’ve had 5 years of experience online interacting and community building before social media became trendy…and from this advantage , I knew that I’d be ahead of any marketer without this type of experience. Thus I entered the Hispanic marketing world and rebranded my self as such.
One significant contribution to the Latino community was the national community feature for Latinos In Social Media (now called LATISM), building off the idea AnaRC had from her tweet “Where are all the Latinos on Twitter,” and the directory of Latino professionals. Call it being at the right place at the right time, because if I didn’t see Ana’s tweet, LATISM probably would of not happened. Thanks to all those involved with LATISM, the very first Latino based social media seminars took place in NY, then FL and DC followed…a fourth and what looks to be the largest yet is taking place this September. (If you can, catch LATISM in action via tonight’s Twitter party.)
My continued purpose in social media is to contribute to Latinos and social media as a whole from this blog to continuing projects that serve the greater community.
Popularity: 50% [?]
Subtitle: Avoiding Burnout.
Since I’ve been very active and consistent in social media, I think I should supply an explanation of my absence – this blog, Twitter and Facebook. So here it goes…
What I want to believe is that I’ve been busy with multiple projects, and would like to jot that down and be done with this post. But for those who know me, know that I thrive in multitasked environments and am very happy spinning a few plates at once. Truth is that I underestimated the girth of one task, and combine that with some challenges in other areas I had no choice, but to drop a few things in order to complete others.
By no means am I beating myself up here…far from it. I’ve avoided short-circuiting myself by putting a few things off, and in that time benefited by taking an inventory and evaluated many of the things I’m involved in. This was a great way to prioritize and focus on what matters most.
That’s the short story. There are many more details of course, but I’ll spare you the excruciating details.
See you on the web!
Popularity: 43% [?]
This was a hectic week, which resulted in less posts. More this coming week.
Popularity: 44% [?]
Marketers tell us what we already know. But why not use the term Latino?
Social media and legal risks.
NSHMBA supports HispanicPR Conference.
We were Latino social media before it became hip. Summer Latino Engagement Intern position.
National Association of Hispanic Priests. ?
Popularity: 43% [?]
Subtitle: What your time worth?
If you’ve been blogging for a significant amount of time, you’ll notice that your attention can get pulled in a few directions by various opportunities offered to you. With time being a precious commodity, you’ll have to figure out what to filter out and what is worth your time.
Free Advertising
You may receive emails from other bloggers or organizations to feature their content on your site. As far as building relationships with other bloggers this is probably fine, as long as the content is relevant and brings value to your site. But, I do not believe in free advertising, so for the most part I shun away organizations that are not willing to compensate me for giving them publicity. Either barter or pay up.
Blog for other Sites
Many times, other sites offer you the opportunity to put your content on their site. You’ll have to weigh this out to see if their exposure is worth your time because many times they’ll ask for unique content. So, in essence you’ll be blogging for two sites – yours and theirs! Don’t be afraid to ask for pay or a short bio after your post w/ a link to your site.
Other bloggers may offer the opportunity for you to post content on their blog. This usually is a win, win situation and establishes a great relationship.
Equal Value
Whatever you do, make sure it is for something or someone that you don’t mind supporting or you receive equal value or get compensated.
Do you have any experiences to share?
Popularity: 86% [?]
Subtitle: Confessions of a Blogger
I have a secret.
Writing terrifies me – it always has. There, I said it. They say you conquer fear when you face it but, I don’t feel very Genghis Khan.
There were days that I’ve spent perfecting sentences, and weeks forming acceptable paragraphs. I’ve agonized for extended periods without capturing my thoughts, and in the end trashed whole projects. And then there’s the editing…these are the struggles that I’ve avoided.
Writing is hard (I’ve already spent an hour writing this).
Louis, you’ve blogged for years. What more do you want? I want the Full Monty. There are short stories to be told, novels to be constructed and a majority of non-fiction to be said. It’s the whole art meets reality thing, or is that what art is about anyway?
For those who’ve asked, there’s your answer. That’s as definitive as it gets. Who, what, where, when, why and how I’ll define later.
Popularity: 35% [?]
In case you missed anything…
Popularity: 43% [?]
Univision to promotes the Census – “The Census of Latinos.”
What Moore’s Law and Hispanics have in common.
Pew Hispanic Center updates their stats profiles on Hispanics and foreign born.
And now from Captain Obvious: Breast feeding varies by race and place.
Popularity: 22% [?]
