Comments on: Attn Companies: Your Next Big Idea Will Come from Us (Latino Version)

By: Miguel Corona

Miguel Corona — Thu, 22 Oct 2009 15:23:05 +0000

Well said and thanks for posting. Managing success is in our respective hands.

By: nydia

nydia — Sun, 18 Oct 2009 06:47:01 +0000

Great point, esp as the Latino population eats up social media.

The marketplace still needs to recognize 1) rise of the networked or “wired” culture, 2) Latino population reaching critical mass, esp among the wired and 3) the spending power and influence of the Latino market.

I feel like a large part of our job as the #Latism community is to connect those dots for others and educate, educate, educate about those connections.

By: Joe Ray

Joe Ray — Sat, 17 Oct 2009 20:52:51 +0000

Excellent post, thanks for sharing! Corps are still pushing and pushing…and some agencies are still pushing them to push. It’s that commission revenue stream thing. Important to not lose sight of the give and take, pull in as well as push out. In the case of social media it’s allow in.

By: Max Macias

Max Macias — Sat, 17 Oct 2009 20:20:08 +0000

Inspirational! Brian is a major influence on me and what I do. Thank you for spreading this–I love the foto!

#latism

By: Julio Ricardo Varela

Julio Ricardo Varela — Sat, 17 Oct 2009 18:51:30 +0000

Dear Hermano Louis,

This is so dead on correct, the true power and essence of social media. The old model was this: companies controls and pushes out everything (product, marketing, distribution) and customer purchases but is mostly passive (unless they have to scream at customer services).

New model is this: social media is a two-way street. Companies still push out, but now consumer pushes back. Consumer can create buzz and events and doesn’t need company. This can be scary for the companies that still believe in this illusion of control. They better understand it soon.