A Visual Glance: Latino vs Hispanic vs Mexican on Twitter

Subtitle:  Waxing Data Visually

Data visualization (DV) has been with us for a little while now.  DV frees us from standard pie charts and bar graphs that are prevalent these days.  By representing data in new ways, we stimulate a means for which new ideas and conclusions can occur.

One of the first visual representation was done by Martin Wattenberg, who represented the stock market on the web in a ground breaking manner. Go to Jeff Clark’s site who continues to present data in innovative new ways.

Twitter Venn

The below picture captures the terms ‘Latino’ + ‘Hispanic’ + ‘Mexican.’  I’ve done this for self-amusement several times and the results are always the same:  Latino is always present double or more than Hispanic, and the term Mexican surpasses both terms on Twitter.

twitterven

More interesting are the most used terms associated with each labeled sphere.  If you click each sphere, the bottom left  presents  common terms.  You can get a feel for some of the conversations that may be occurring – you’ll be surprised by what you see.

Twitter Spectrum

Twitter Spectrum compares the relationship between two terms and how they are associated with one another.

I’ve plugged in the terms ‘Latino’ and ‘Hispanic.’  It’s a little funny to see the term ‘lol’ fall right between them…’health,’ ‘census’ and ‘marketing’ are other notables.

twitterspectrum

With no doubt, I am sure many of you have already seen these technologies.  What I wanted to accomplish in this post is one of the ways I use these techniques to challenge some of my ideas, as well as look for new trends.  If you use data visualization in any way (or now start using it) I’d be curious to hear about it.

Related Posts with Thumbnails

Popularity: 20% [?]

  • http://jaimemarin.com/ Jaime Marin

    Great info Luis, indeed this is a great new way to present data do you use data visualization tools yourself? Can you gide me in how to use them and the software required?

    I’ll appreciate your feed back

  • http://louispagan.com Louis Pagan

    @Jose Villa
    Thanks for your input, I share the same conclusion. I get what you are saying about the analysis…if I had more time I would of churned this out in a different format.

  • http://louispagan.com Louis Pagan

    @Jaime Marin
    I use it to look for trends, relationships and amusement. Let’s chat sometime.

  • http://louispagan.com Louis Pagan

    @Elena
    Thanks for your comment Elena,
    I think the ROI is smart for business. I understand there’s still some hesitation from many, but there has been success: Dell brought in $3million, Pepsi canned…excuse the pun…it’s Superbowl ads.

Switch to our mobile site