A Visual Glance: Latino vs Hispanic vs Mexican on Twitter
Subtitle: Waxing Data Visually
Data visualization (DV) has been with us for a little while now. DV frees us from standard pie charts and bar graphs that are prevalent these days. By representing data in new ways, we stimulate a means for which new ideas and conclusions can occur.
One of the first visual representation was done by Martin Wattenberg, who represented the stock market on the web in a ground breaking manner. Go to Jeff Clark’s site who continues to present data in innovative new ways.
Twitter Venn
The below picture captures the terms ‘Latino’ + ‘Hispanic’ + ‘Mexican.’ I’ve done this for self-amusement several times and the results are always the same: Latino is always present double or more than Hispanic, and the term Mexican surpasses both terms on Twitter.
More interesting are the most used terms associated with each labeled sphere. If you click each sphere, the bottom left presents common terms. You can get a feel for some of the conversations that may be occurring – you’ll be surprised by what you see.
Twitter Spectrum
Twitter Spectrum compares the relationship between two terms and how they are associated with one another.
I’ve plugged in the terms ‘Latino’ and ‘Hispanic.’ It’s a little funny to see the term ‘lol’ fall right between them…’health,’ ‘census’ and ‘marketing’ are other notables.
With no doubt, I am sure many of you have already seen these technologies. What I wanted to accomplish in this post is one of the ways I use these techniques to challenge some of my ideas, as well as look for new trends. If you use data visualization in any way (or now start using it) I’d be curious to hear about it.
Popularity: 77% [?]
Check out new post A Visual Glance: Latino vs Hispanic vs Mexican on Twitter on http://ping.fm/XcFKr #latism #socialmedia
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A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://bit.ly/blckxE via @LouisPagan
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RT @LouisPagan: Check out new post A Visual Glance: Latino vs Hispanic vs Mexican on Twitter on http://ping.fm/XcFKr #latism #socialmedia
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RT @LouisPagan: Check out new post A Visual Glance: Latino vs Hispanic vs Mexican on Twitter on http://ping.fm/XcFKr #latism #socialmedia
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@LatinaLeader What you think? http://bit.ly/bU6fwv
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@LatinoTownhall what do u think? http://bit.ly/bU6fwv
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@jrvilla what do you think? http://bit.ly/bU6fwv
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RT @LouisPagan: @LatinaLeader What you think? http://bit.ly/bU6fwv
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RT @LouisPagan: Check out new post A Visual Glance: Latino vs Hispanic vs Mexican on Twitter on http://ping.fm/XcFKr #latism #socialmedia
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RT @navaja1cortes: A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://bit.ly/blckxE via @LouisPagan
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RT @LouisPagan: Check out new post A Visual Glance: Latino vs Hispanic vs Mexican on Twitter on http://ping.fm/XcFKr #latism #socialmedia
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A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://bit.ly/blckxE via @LouisPagan
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RT @navaja1cortes: A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://bit.ly/blckxE via @LouisPagan
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New Post: Visual Data: Latinos, Hispanics and Mexicans http://bit.ly/bU6fwv #latism #socialmedia
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RT @LouisPagan: New Post: Visual Data: Latinos, Hispanics and Mexicans http://bit.ly/bU6fwv #latism #socialmedia
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Interesante visualisacion rt @LouisPagan New Post: Visual Data: Latinos, Hispanics and Mexicans http://bit.ly/bU6fwv #latism #socialmedia
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RT @franklogic RT @LouisPagan: New Post: Visual Data: Latinos, Hispanics and Mexicans http://bit.ly/bU6fwv #latism #socialmedia
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Great post from #Louis Pagan- A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://shar.es/mXNBH #latism
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Thanks –>@JoeRayCr8iv Great post from #LouisPagan-A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://shar.es/mXNBH #latism
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Great post Louis. Interestingly enough I used these tools the other day and found them very helpful for some of the reasons you mention. It’s hard NOT to change your perspective when results show a different reality.
@Miguel A. Corona
Nice. I’m always interested in how ppl are using such tools to research perspectives and notions.
@LouisPagan Interesting TweetCloud analysis. My theory: the term "Hispanic" is used more in a business context http://bit.ly/bU6fwv
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RT @LouisPagan: New Post – Visual Data: Latino-Hispanic-Mexican on Twitter http://is.gd/9BtPU #latism #socialmedia
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RT @KetyE: RT @LouisPagan: New Post – Visual Data: Latino-Hispanic-Mexican on Twitter http://bit.ly/ditlJj #latism #socialmedia
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RT @utlanic @luisaleme New Post – Visual Data: Latino-Hispanic-Mexican on Twitter http://bit.ly/ditlJj #latism #socialmedia
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RT @LouisPagan: New Post – Visual Data: Latino-Hispanic-Mexican on Twitter http://is.gd/9BtPU #latism #socialmedia
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RT @LouisPagan: Check out new post A Visual Glance: Latino vs Hispanic vs Mexican on Twitter on http://ping.fm/XcFKr #latism #socialmedia
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Interesting tweetcloud analysis. Your analysis confirms my theory that the term “Hispanic” is most often used in the context of business (e.g. talking about “Hispanic advertising” or “Hispanic market”). At the end of the day, it’s a term popularized by the U.S. Government.
On the other hand, terms like “Mexican” “Puerto Rican” and “Columbian” are the the labels most of us use to describe or talk about ourselves, on a more personal level. I refer to myself as Cuban when talking to people, and only refer to myself as “Hispanic” in a professional / business contexts.
Interesante… maybe some PhD student can take this analysis to the next level!
- Jose
That is very interesting! The question is how useful, influential in an ROI way and from a business perspective, is Twitter?
Great info Luis, indeed this is a great new way to present data do you use data visualization tools yourself? Can you gide me in how to use them and the software required?
I’ll appreciate your feed back
Thanks for RT on blog post = http://bit.ly/blckxE and comments @jaimemarinjr @ednaruano @ketye @utlanic @delgadoman
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@Jose Villa
Thanks for your input, I share the same conclusion. I get what you are saying about the analysis…if I had more time I would of churned this out in a different format.
@Jaime Marin
I use it to look for trends, relationships and amusement. Let’s chat sometime.
@Elena
Thanks for your comment Elena,
I think the ROI is smart for business. I understand there’s still some hesitation from many, but there has been success: Dell brought in $3million, Pepsi canned…excuse the pun…it’s Superbowl ads.
RT @LouisPagan: @LatinaLeader What you think? http://bit.ly/bU6fwv
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THX!!! RT @LouisPagan – interesting study on terms used (latino vs hispanic vs mexican on twitter!) http://bit.ly/bU6fwv
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A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://bit.ly/blckxE
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RT @LatinaLeader: THX!!! RT @LouisPagan – interesting study on terms used (latino vs hispanic vs mexican on twitter!) http://bit.ly/bU6fwv
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A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://bit.ly/blckxE via @LouisPagan
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RT @Vanillatino: A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://bit.ly/blckxE via @LouisPagan
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A Visual Glance: Latino vs Hispanic vs Mexican on Twitter http://ping.fm/XcFKr #latism #bixal
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@thebigtino almost 3 to 1 http://tinyurl.com/ydzor8w #latism
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Latino vs Hispanic vs Mexican on Twitter http://ow.ly/2rRqE Gracias @LouisPagan for sharing!
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RT @thebigtino: Latino vs Hispanic vs Mexican on Twitter http://ow.ly/2rRqE Gracias @LouisPagan for sharing!
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RT @QueerjohnPA: RT @thebigtino: Latino vs Hispanic vs Mexican on Twitter http://ow.ly/2rRqE Gracias @LouisPagan for sharing!
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